A/B Testing
Research-based Lead Gen Swipe File
22 valid marketing experiments to give you ideas for your next A/B test
Get free access to proven research and insights on email marketing, B2B, Inbound, B2C, e-commerce, CRO, Lead Generation and more. Plus, download executive reports for your strategic planning as well as tools and templates for your day-to-day activities.
22 valid marketing experiments to give you ideas for your next A/B test
25 valid marketing experiments to give you ideas for your next A/B test
Free top-performing page templates taken directly from our research program
To help you run accurate tests that include mobile traffic while avoiding validity threats
To help you use the Conversion Index, with a deeper focus on Motivation
Our 21 concepts and tools have helped capture more than $500 million in test wins
To help you log all the results and discoveries from your company’s tests
To help you visualize factors that affect the ROI implications of test sequencing
6 checklists to help marketers optimize email capture, opens and clicks
20 years of research distilled into a repeatable methodology and approach…
10 tips to attact and engage your audience in a helpful (not salesy) way
A simple, interactive worksheet designed to help get all the customer wisdom from your agencies, internal team and entire ecosystem in one place
3 quick guides to Lead Gen, Inbound B2B, and Landing Page Optimization for the busy marketer
Get the reports, guides, and tools that marketers download the most
Customer Theory, Brand Satisfaction Research, award-winning case studies
2 Value Proposition tools and free excerpt from The Marketer as Philosopher
2 conversion guides, data analysis tools and more
Optimizing Email Subject Lines, mobile friendly, and more
52-page book showcasing case studies of top five customer-first marketing campaigns of the year
54-page report with 28 charts to learn what contributes most to a customer’s satisfaction with a company
Excel tool to diagnose the problems in your funnel and determine where to test
10 selected chapters of Flint McGlaughlin’s “40 Brief Reflections on the Power of Your Value Proposition”
10 tactics to personalize your message for better results
Learn how to use the web to experiment your way into a more profound understanding of your customer
PowerPoint template to help you discover and evaluate your competitors
8 content, social media and webinar tactics to boost lead volume
4 tools to help you evaluate and craft your value proposition
9 tactics to ensure you are running valid tests
13 tactics for customizing your page to appeal to your target visitors
Get four key insights about newspaper paywalls and digital subscriptions from research with 900 U.S. news consumers
13 tactics for customizing your page to appeal to your target visitors