Email Marketing: Bundle of 6 checklists to optimize your email marketing

The MECLABS Institute Email Messaging online certification course walks students through a step-by-step methodology for optimizing email messages. They learn how to capture more subscribers, craft effective email copy and convert email clicks to sales.

From the lessons in that course, we’ve created a series of six checklists to help marketers optimize email capture, opens and clicks. These checklists are a convenient way to keep lessons from the course front-and-center, and we’ve bundled them together for you into this PDF.

The checklists help ensure you are maximizing your customer's perceived value while minimizing perceived cost.

To get your bundle of 6 checklists to optimize your email marketing, simply fill out the form below, and we’ll send you an email with a link to download your copy.

About MECLABS Institute

The journalism produced by the MarketingSherpa editorial team is powered by the research developed by its parent organization, MECLABS Institute.

For over 20 years, MECLABS has been the world’s largest independent research program focused on understanding why customers say “yes.” The Institute’s scientific approach, discoveries and patented heuristics have enabled marketers to achieve their goals.

There are three ways you can leverage MECLABS research:

  1. Access the 20+ years of research and discoveries published by our institute, available for free (and ungated) at
  2. Advance your career with online education and in-person training. On-demand courses allow busy professionals to study and master the material as their schedule allows. MECLABS instructors have conducted team-based training on corporate campuses and company headquarters across the nation. Learn more at
  3. Work directly with our analysts and data scientists on a partnered research project to improve conversion and better serve your customers. See how a partnership works and get more information at