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World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (Podcast Episode #15)

World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (Podcast Episode #15)

May 2, 2022 — Listen to the How I Made It In Marketing podcast to hear Derek Detenber, Chief Marketing & Merchandising Officer, Batteries Plus, share lesson-filled stories about looking past direct competitors, understanding the purpose of the business, and much more.

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Franchising and Marketing: In a world of chicken dinners, be a lobster dinner (Podcast Episode #14)

Franchising and Marketing: In a world of chicken dinners, be a lobster dinner (Podcast Episode #14)

April 25, 2022 — Listen now to the latest episode of the How I Made It In Marketing podcast to learn from Nicole Salla, Chief Marketing Officer, Kiddie Academy.

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Local Marketing: 3 strategies that worked for small businesses with physical locations

Local Marketing: 3 strategies that worked for small businesses with physical locations

April 20, 2022 — Our latest case studies come from small businesses, but the simple SEO, social media advertising, and event marketing tactics they use can be leveraged by any business with physical locations.

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