Practical Case Studies, Research and Training for Marketers

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Ask MarketingSherpa: Balancing search engine optimization, conversion optimization and conversation

December 12, 2019 —The factors that improve SEO are not necessarily the same factors that improve conversion.

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Copywriting: 8 examples of successful marketing copy

December 5, 2019 — After writing marketing copy day in and day out, it’s easy to get stuck in a rut. We bring you eight examples of successful marketing copy to help spark new ideas for your next copywriting assignment.

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Marketing 101: What are microsites? (Plus 3 successful microsite examples and 2 missteps)

November 21, 2019 — Microsites are in between a single landing page and an entire website. They are small, special-purpose websites for a single, dedicated communication (and conversion) goal. Here are a few tips.

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