MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
Anti-Selfish Marketing Case Studies: 4 specific examples of focusing on what the customer gets
June 14, 2021
What are the most valuable marketing skills? (with free resources to improve those skills)
June 9, 2021
June 7, 2021 — Have you been running the same lead gen campaigns year after year? Have your results started to plateau? Or worse…degrade? This article brings you stories of marketers who took a fresh approach to lead generation.
Marketing 101: What is a point-first headline?
May 28, 2021 — Here’s a simple concept that can improve the performance of your headlines – where you put the main value to the customer within your headline can affect that headline’s performance.
May 24, 2021 — We’ve published many case studies about data analysis, marketing technologies, messaging methodologies, and A/B testing. But we still realize that sometimes you need to throw some fun, creative ideas into the mix to help customers understand your unique message.
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Free Template to Help You Win Approval for Proposed Projects, Campaigns and Ideas
Mobile Marketing Technology: Insights from Chief Research Officer of G2 Crowd based on 18.6 million data points
MarketingSherpa Podcast Episode #5: Ten things you should think about before you do your next website redesign
