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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results

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Latest Resources

MarketingSherpa Consumer Purchase Preference Survey: Demographics of customer reasons to follow brands’ social accounts

November 24, 2015

MarketingSherpa Weekly Book Giveaway: Practical Text Analytics by Steven Struhl

Deadline: November 29, 2015


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More from MarketingSherpa Reporters

Learning About Your Customers Through Testing

November 20, 2015 — In this interview from the MarketingSherpa Media Center at MarketingSherpa Email Summit 2015, Mike Loveridge of Humana shares the importance of embracing a culture of testing and listening to your customers.

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B2C Marketing: Finish Line increases email revenue 50% via segmentation

November 19, 2015 — Watch MarketingSherpa award-winner Aaron Buchanan of Finish Line share the benefits of email segmentation, how to translate personalization into the digital sphere and how to remedy cart abandonment.

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B2B Marketing: Homepage segmentation effort increases time spent on site 171%

November 18, 2015 — The team at Abila, a software solutions B2B, was suffering a site challenge. Abila targeted its highest traffic page — the homepage — to test a segmentation campaign. Learn how this homepage banner customer segmentation effort increased time on the site 171% for customers while decreasing bounce rates 85%.

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