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December 12, 2019
Marketing 101: What are microsites? (Plus 3 successful microsite examples and 2 missteps)
November 21, 2019 — Microsites are in between a single landing page and an entire website. They are small, special-purpose websites for a single, dedicated communication (and conversion) goal. Here are a few tips.
November 14, 2019 — See the before, after and results of three tests from TravelPass Group — a user testing-inspired landing page design, the order of products displayed, and phone number placement — to give you ideas for your next test or marketing campaign.
Content Marketing: How to host a virtual summit (in 9 steps)
November 12, 2019 — If you are marketing an in-person event, the cost is far greater than just the cost of the ticket. Virtual events are a popular alternative. Read on for advice from seven of your fellow marketers covering everything from goal setting to extending the event.
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Ask MarketingSherpa: Balancing search engine optimization, conversion optimization and conversation
Infographic: How to Create a Model of Your Customer’s Mind
Mobile Marketing Technology: Insights from Chief Research Officer of G2 Crowd based on 18.6 million data points
MarketingSherpa Podcast Episode #5: Ten things you should think about before you do your next website redesign
