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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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How to Structure a Story in a Presentation

September 12, 2018 — Learn this six-step framework for crafting engaging presentations created by Flint McGlaughlin, Managing Director and CEO, MECLABS Institute.

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Ask MarketingSherpa: How to get high-paying customers and clients

September 6, 2018 — How can one fast-food restaurant charge three times more than another fast food restaurant? The answer is – Exclusivity. Read more …

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price-anchoring

Ask MarketingSherpa: Mapping the prospect conclusion funnel [includes free PDF example]

August 29, 2018 — Is it wise to invest time in creating a funnel for all industries, including offline businesses? Read on to find out.

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