MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
How the Pandemic Inspired Brands to Rethink their Marketing Strategy: 3 quick case studies
July 14, 2021
Case Study Blueprint: How-to guide to create 8 kinds of marketing case studies
July 6, 2021 — Show, don’t tell. The classic writer’s maxim is very relevant to marketing as well. Don’t just tell potential customers you’re the “world’s leading…” or “Uber of…” Show them how you have helped similar customers by writing a case study.
Marketing 101: What is (particular about) digital marketing?
June 30, 2021 — For your new hires or as a conversation starter with your experienced team, read on for six ways digital marketing is unique from traditional marketing (plus loads of free resources to help you make the most of these advantages).
B2C Branding: 3 quick case studies of enhancing the brand with a better customer experience
June 23, 2021 — A successful brand ties directly to a customer desire with every brand interaction. To help your brand identify what customers want and better serve them, we bring you examples from L'Oréal, Temple University, and an amusement park.
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MarketingSherpa Podcast Episode #5: Ten things you should think about before you do your next website redesign
