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Decision Catalysts: The 6 sales and marketing factors that drive customers to say ‘yes’ or ‘no’
July 25, 2024
Authentic Brand Storytelling: Embed creative within your business model (podcast episode #105)
July 23, 2024
July 16, 2024 — Kristen Stevens, Senior Marketing Manager for the US, Marine Stewardship Council, discussed the centrality of value proposition in marketing, presenting consumer research, and sustainable seafood campaigns.
July 11, 2024 — See examples with results from a packaging manufacturer, vacation rental, and indoor hydroponics company.
Career Adaptability: Marketing can lead to many other things (podcast episode #103)
July 2, 2024 — Melinda Marchesi, Chief Marketing Officer, Prosper Marketplace, discussed resilience, versatility, and open-mindedness on How I Made It In Marketing.
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