Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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MEC200: Design Your Offer - live online, interactive course

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How to Get Customers to Show Up to a Free Consultation

How to Get Customers to Show Up to a Free Consultation

November 25, 2025 — A step-by-step guide including quick case studies from your peers.

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IT Consultancy Marketing: A marketing and sales team divided cannot stand (podcast episode #155)

IT Consultancy Marketing: A marketing and sales team divided cannot stand (podcast episode #155)

November 4, 2025 — Millie Hogue, CMO, Hakkoda (an IBM company), discussed sales and marketing integration, customer journey complexity, and organizational maturity.

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How to turn your professional expertise into a lead gen engine with AI

How to turn your professional expertise into a lead gen engine with AI

October 28, 2025 — A persuasive, empathetic bridge connecting your knowledge to real client needs.

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