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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Marketing Research Chart: Content preferences of 530 global executives

February 9, 2016


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MarketingSherpa Weekly Book Giveaway: The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success by Richard Krevolin

Deadline: February 14, 2016 — The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers to listen to and remember your message.

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Finish Line Tells Us What Customers Want in Email Marketing

February 5, 2016 — Learn from MarketingSherpa Email Summit 2015 Best-in-Show award winner Aaron Buchanan, Digital Personalization Manager, Finish Line, how to turn basic segmentation practices into highly personalized, multichannel campaigns.

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Social Media Marketing: How the Boston Celtics’ social strategy adapts to evolving platforms

February 3, 2016 — Watch the interview from the MarketingSherpa Media Center at DMA's &THEN 2015 with Peter Stringer, Vice President of Digital Media, Boston Celtics, to learn how they have evolved to meet the needs of fans on social media platforms.

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