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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results

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Latest Resources

MarketingSherpa Weekly Book Giveaway: The Compass and the Nail by Craig Wilson

Deadline: December 6, 2015

Email Marketing: Jose Palomino with five critical questions every value proposition must answer

November 25, 2015

MarketingSherpa Consumer Purchase Preference Survey: Demographics of customer reasons to follow brands’ social accounts

November 24, 2015


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More from MarketingSherpa Reporters

How Dunkin’ Donuts Increased Mobile Engagement Through Customer Relationships

November 24, 2015 — With mobile's transition to becoming an essential part of consumers' lives, Dunkin' Donuts decided to put mobile at the front of its marketing strategies. Watch this interview from the MarketingSherpa Media Center at the DMA's &THEN conference to learn about increasing mobile engagement.

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Learning About Your Customers Through Testing

November 20, 2015 — Implementing a consumer focus company-wide means "test and learn." In this interview from the MarketingSherpa Media Center at MarketingSherpa Email Summit 2015, Mike Loveridge of Humana shares the importance of embracing a culture of testing and listening to your customers.

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B2C Marketing: Finish Line increases email revenue 50% via segmentation

November 19, 2015 — "Honor the conversion," MarketingSherpa award-winner Aaron Buchanan of Finish Line said in reference to marketing's relationship with consumers in the emailing space. Watch this interview with Buchanan to learn the benefits of email segmentation.

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