Practical Case Studies, Research and Training for Marketers

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MEC200: Design Your Offer - live online, interactive course

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How to turn a client win into a lead gen campaign

How to turn a client win into a lead gen campaign

June 16, 2025 — Ten steps to leverage your company’s success to help get more customers.

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Marketing for Business Services: When the world changed, so did we (podcast episode #141)

Marketing for Business Services: When the world changed, so did we (podcast episode #141)

June 10, 2025 — Lisa Lahiji, CMO, Eurest and ESFM, discussed data analytics, demographic shifts, and B2B and B2C marketing.

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Influencer Trust Marketing: How home cleaning marketplace app increased purchases 4.9x with social media collabs

Influencer Trust Marketing: How home cleaning marketplace app increased purchases 4.9x with social media collabs

June 3, 2025 — How a home service app startup used both mom bloggers and milk cartons to build trust.

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