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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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More from MarketingSherpa Reporters

Website Optimization: How Brian Gavin Diamonds overcame 'mobilegeddon'

July 22, 2016 — In 2015, Google updated its algorithm. The update earned the name “mobilegeddon.”

Brian Gavin Diamonds didn’t see the early mobile traffic burst that some companies did. However, the team changed to their mobile friendly approach to realize the important of SEO drivers like articles and blog posts.

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Social Media Marketing: How a custom jeweler's creative Vine campaign reached 6 million loops

July 21, 2016 — With new social platforms launching regularly these days, how do marketers decide which platforms to explore and which to pass by?
For Danny Gavin, Vice President and Director of Marketing, Brian Gavin Diamonds, taking on one such platform allowed his team to compete with both online and local competitors in a cost-effect manner. Brian Gavin Diamonds was one of the first online jewelers to establish a presence on Vine.
In his MarketingSherpa Summit 2016 presentation, he shared some of the guiding strategies his team used when creating Vine videos. The integrated campaign they implemented using Vine generated over a million views in the first few weeks.

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Email Marketing: How triggered email sends helped grow ecommerce 53% for Zachys Wine & Liquor

July 20, 2016 — Mainly focused on offline retail, in 2013 Zachys Wine & Liquor began optimizing online shopping for customers, with triggered emails based on behavior as the cornerstone. See how they grew ecommerce by 53% while starting three triggered campaigns to help reclaim cart, browse and search abandoners.

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