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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Latest Resources

Personalized Marketing: Choosing your targets wisely

May 22, 2015

Inbound Calling: Phone calls from PPC and direct mail reach 30% conversion

May 21, 2015

Mobile Optimization: How a B2B ecommerce company used responsive design to increase revenue by 180%

May 20, 2015

 



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Email Marketing: Ecommerce company expands email program and increases revenue 384%


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The Hidden Side of Email Marketing: The once-and-done option, A/B testing and a supersmart kind of dumb


May 19, 2015 Learn from Stephen J. Dubner, co-author of Freakonomics, how to engage with new customers by challenging your marketing strategy's status quo.

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