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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Social Media Marketing Chart: How much different age groups trust social ads

September 19, 2017 — Social media is often considered a trusted medium to followers, which hopefully, leads to word-of-mouth marketing. But what about brands that buy their way into these conversations? This week, we take a look at how much different age groups trust social ads. Read on to see the data, analysis and commentary.

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Marketing 101: What is a vanity link (or vanity URL)?

September 15, 2017 — Ever see a print ad or brochure or even a TV or radio ad that has a long, confusing URL? One that you’ll never type in or remember correctly? Don’t expect your customers to manually type in those confusing URLs. Use a vanity link …

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Email Marketing: How a men’s shirt company’s focus on quality led to segmentation and personalization

September 13, 2017 — Three weeks before men’s shirt company Twillory even officially launched, the team had thousands of email addresses on their list from a social media giveaway. What they didn’t realize at the time was that half of those names were dead weight. Read how Twillory was able to double engagement rates.

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