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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results

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Latest Resources

Social Media Marketing: How a digital marketer doubled the size of his team with a five-step storytelling strategy

June 30, 2016

Website Redesign: A 12% increase in average order value with customer-first site design for wholesaler

June 29, 2016

Book Giveaway: The Effortless Experience by Matthew Dixon, Nick Toman and Rick DeLisi

Deadline: July 10, 2016


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More from MarketingSherpa Reporters

B2C Marketing: Infant care startup builds up trust to drive a 12x lift in sales conversion

June 23, 2016 — Owlet is establishing trust with customers by connecting them with brand advocates online, which has resulted in a sales conversion lift over 12 times what the company produced prior to running this campaign.

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Email Marketing: How used email to maximize lifetime value and increase app downloads by 125%

June 22, 2016 — The team at developed a five-part email onboarding campaign, with each email asking the customer to complete an action. saw a 75% increase in engagement, where recipients who opened an email were significantly more likely to exhibit desired behavior. Lifetime value also increased by 28% after the rollout of the onboarding process, via both increased profit and retention.

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Ecommerce Chart: Number of product lists across 9 product categories on Amazon Marketplace

June 21, 2016 — In this week’s chart, we take a look at data from 1.9 billion product listings on the Amazon Marketplace over the last three years, and discuss how ecommerce companies can successfully use Amazon and other marketplaces.

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