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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results

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Latest Resources

Marketing Research Chart: How likely are consumers to follow influencers' recommendations?

May 24, 2016

MarketingSherpa Weekly Book Giveaway: Beyond Advertising: Creating Value Through All Customer Touchpoints by Yoram Wind and Catharine Hays

Deadline: June 5, 2016


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More from MarketingSherpa Reporters

Maximizing Multiple Marketing Platforms for Success

May 20, 2016 When it comes to the world of footwear, Chinese Laundry is leading the not only with shoes but also with the management of multiple ecommerce platforms and point-of-sale (POS) systems. Read on about how you can utilize the platforms your team already has in place, and even incorporate new ones.

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Customer-centric Marketing: How Sunrise Senior Living personalized for customers' individual needs to increase online leads by 12%

May 19, 2016 Watch the full, free session to learn how the Sunrise Senior Living team used the impact of launching a Care Questionnaire to foster meaningful off-site engagement and also snagged Readers' Choice for MarketingSherpa Awards 2016.

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B2B Marketing: Toshiba America Medical Systems conducts a unified messaging overhaul to distinguish itself in the marketplace

May 18, 2016 When the Affordable Care Act was signed into law, Toshiba America Medical Systems took it as a precipitating event to adapt to a changing marketplace. It was decided that a unified messaging overhaul was needed, preceded by exhaustive qualitative and quantitative research with customers. See how the Toshiba team was able to distinguish its messaging in the marketplace with an integrated focus on customer voice.

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