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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Latest Resources

Marketing to Millennials: Are we still just selling snake oil?

March 1, 2016

Marketing Research Chart: How Millennials and Baby Boomers want to receive updates and promotions

March 1, 2016

Top Takeaways of MarketingSherpa Summit 2016

Register to Watch: March 9, 2016

 



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MarketingSherpa Weekly Book Giveaway: Strategy That Works: How Companies Close the Strategy-to-Execution Gap by Paul Leinwand and Cesare R. Mainardi


Deadline: March 6, 2016 — Two-thirds of executives say their organizations don't have the capabilities to support their strategy. Learn how to avoid the gap between strategy and execution.

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Live From MarketingSherpa Summit 2016: Morgan Spurlock and using storytelling in your campaigns


February 25, 2016 — Morgan Spurlock, Academy Award-nominated director, was a featured speaker at MarketingSherpa Summit 2016. Read on to learn how Spurlock connected storytelling with effective marketing.

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Live From MarketingSherpa Summit 2016: 5 steps to telling your team’s story internally


February 23, 2016 — Learn from Brian MacDonald, Senior Manager of Digital Marketing, Hewlett Packard Enterprise, as he discusses the five steps to telling your team's story internally.

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