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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results

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Latest Resources

Email Marketing: Microsoft Store segmentation campaign increases overall revenue 1,200% in three years

September 2, 2015

B2B Marketing: Customer-centric marketing increases revenue 25% annually for adhesives company

September 2, 2015

Email Marketing Chart: How send frequency impacts read rate

September 1, 2015


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SMB Marketing: How an online store generated 659% three-year revenue growth

September 1, 2015 One element of marketing success you shouldn't overlook is passion. Watch this interview with Marc Lobliner, Chief Marketing Officer,, from the MarketingSherpa Media Center at IRCE 2015. Do you have passion for the brand you're building? Ignite your own passion for using marketing to help your brand help customers.

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MarketingSherpa Weekly Book Giveaway: Engaging Customers Using Big Data by Arvind Sathi

Deadline: September 13, 2015 Big Data is rapidly transforming a number of business functions across many industries. We can connect with customers, record every click on the Web and watch every step in the store. Based on these changes, the book prescribes the actions needed to update our skills and tools for marketing analytics.

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Ecommerce: Why online retailers are experimenting with brick-and-mortar locations

August 28, 2015 According to Advertising Age, virtual marketing has become the norm. However, some ecommerce retailers have recently invested in the opening of brick-and-mortar stores to establish better relationships with their customers. Watch Debbie Hauss's interview to learn why expanding to brick-and-mortar stores is becoming common for online retailers.

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