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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Latest Resources

Email Marketing: Microsoft Store segmentation campaign increases overall revenue 1,200% in three years

September 2, 2015

B2B Marketing: Customer-centric marketing increases revenue 25% annually for adhesives company

September 2, 2015

Email Marketing Chart: How send frequency impacts read rate

September 1, 2015

 



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Ecommerce: Why online retailers are experimenting with brick-and-mortar locations


August 28, 2015 According to Advertising Age, virtual marketing has become the norm. However, some ecommerce retailers have recently invested in the opening of brick-and-mortar stores to establish better relationships with their customers. Watch Debbie Hauss's interview to learn why expanding to brick-and-mortar stores is becoming common for online retailers.

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