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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Social Media Marketing: How the Boston Celtics’ social strategy adapts to evolving platforms

February 3, 2016

 



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February 1, 2016 — As we prepare for MarketingSherpa Summit 2016, we are re-featuring data that was used to plan last year's event. Read on to learn more about how different age groups prefer to communicate with companies.

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MarketingSherpa Weekly Book Giveaway: On Purpose by Shaun Smith and Andy Milligan


Deadline: February 7, 2016 — On Purpose explains and defines how to deliver "on purpose" experiences by using a case study, individual thought pieces by experts in the field and a key action summary at the end of each chapter.

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