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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Latest Resources

Ecommerce: User-generated content, video marketing and other lessons from IRCE 2014

May 29, 2015

Search Engine Marketing Optimization: How simultaneous testing increased PPC clickthrough 427% for an ecommerce company

May 28, 2015

Brand Marketing: Rebranding effort puts $21 million in sales pipeline

May 27, 2015


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MarketingSherpa Summit 2016: Call for Speakers

Deadline: June 15, 2015 — Have you learned a great lesson through your marketing efforts this year? This is your chance to share your marketing success story. Apply today to be a speaker at MarketingSherpa Summit 2016.

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Ecommerce Research Chart: How can companies increase conversion rates?

May 26, 2015 — As we prepare for IRCE 2015, we take a look back on last year's insights. Watch this webinar broadcast from IRCE 2014 to discover key marketing strategies for ecommerce companies to increase their conversion rates.

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Why Implementing Relevancy into Email Programs Can't Wait

May 26, 2015 — Learn about the importance of being relevant to your customers and how email marketers should use data and testing.

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