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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results

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Latest Resources

Mail-to-Order Marketing Takeaways: 5 lessons to be learned from subscription boxes

October 09, 2015

Email Marketing: Last-minute holiday deals preview wins with customer-centric approach

October 07, 2015

B2B External Communications: How IBM conveys the value of complex products, spotlights innovative employees and entrusts employees with social media

October 06, 2015


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More from MarketingSherpa Reporters

Email Marketing Chart: Mobile versus desktop conversions

October 05, 2015 — Mobile email opens have surpassed desktop opens for the first time. How does this affect your email conversion and open rates? How should your company optimize for mobile? In this Chart of the Week, we share device-specific open and conversion data. Learn from our most popular video interviews from the MarketingSherpa Media Center at IRCE 2015 how to adjust to mobile opens surpassing desktop opens for the first time.

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MarketingSherpa Weekly Book Giveaway: The Challenger Customer by Adamson, Dixon, Spenner and Toman

Deadline: October 11, 2015 — Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have clearly articulated needs. But new research shows the highest-performing teams focus on skeptical customers. The Challenger Customer provides a blueprint for finding these customers, engaging them with insight and equipping them to effectively challenge their own organization.

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2016 MarketingSherpa Awards: Customer-focused campaigns that drive results for 4 award nominees

October 02, 2015 — All year long, MarketingSherpa covers compelling stories in the B2C, B2B, email and inbound spheres, so why shouldn’t our yearly awards? The nominees for the 2016 MarketingSherpa Awards are in, and voting for the Readers’ Choice Award is now open. Read on to learn about the four finalists as well as their campaign’s top takeaways and then vote for your Readers' Choice favorite.

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