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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
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Latest Resources

B2B Marketing: How Citrix used an automated guidance system to double conversions of free trial users

February 10, 2016

Marketing Research Chart: Content preferences of 530 global executives

February 9, 2016


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Building Customer Experience by Looking at Event Marketing

February 9, 2016 When creating a product for your customer, where do you begin? Read on to learn the steps involved in planning an event like MarketingSherpa Summit 2016.

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Deadline: February 14, 2016 The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers to listen to and remember your message.

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Finish Line Tells Us What Customers Want in Email Marketing

February 5, 2016 Learn from MarketingSherpa Email Summit 2015 Best-in-Show award winner Aaron Buchanan, Digital Personalization Manager, Finish Line, how to turn basic segmentation practices into highly personalized, multichannel campaigns.

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