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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results

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Latest Resources

Email Research Chart: How personally relevant is retail email to different shopper types?

May 3, 2016

MarketingSherpa Weekly Book Giveaway: The TV Brand Builders by Andy Bryant and Charlie Mawer

Deadline: May 8, 2016


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More from MarketingSherpa Reporters

Customer Testimonials: 3 ways to leverage your customers to help tell your product’s story

April 28, 2016 — According to a recent survey, customers ranked “word of mouth” as their second most preferred method for discovering new products. Yet, many marketers are not taking advantage of their current fans as much as they could be. Read on for three ideas on how to leverage your customers and incorporate word-of-mouth marketing into your campaigns.

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Email Marketing: Ecommerce store sparks a 92% increase in email revenue with three automated series

April 27, 2016 — Lifestyle brand and ecommerce store Dormify wanted to maximize the impact of its email communications by ditching batch and blast and adopting relevant, automated email series. Read more on how they established a welcome, cart abandonment and post-purchase series, and increased their email revenue by 92%.

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Email Research Chart: Email opens trends on mobile devices in 2015

April 26, 2016 — As mobile opens have surpassed desktop opens, more and more marketers are faced with the challenge of creating mobile-friendly emails. This week, we look at the email open trends of the most popular mobile device types, and how marketers can optimize for mobile in general and for iPhones, specifically.

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