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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Latest Resources

Email Marketing: How the New York Public Library translated successful in-person interactions for digital channels

July 8, 2015

Customer-Centric Marketing: Multichannel campaign increases app engagement 56% for station

July 30, 2015


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July 28, 2015 How are Millennials' shopping preferences different from those of Baby Boomers? Using the data from 1,020 shoppers surveyed by Neustar, learn from this chart the differences in consumer shopping preferences based on age.

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July 28, 2015 Email list cleansing can be imperative to staying relevant in today's ecommerce marketplace. Learn from Jeffrey Anderson, Digital Marketing Manager, A Place For Mom, how to know when it is time for a list cleanse and the benefits that accompany that cleanse.

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