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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
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Latest Resources

International Ecommerce Chart: How German online shoppers differ from American consumers

August 4, 2015

Amazon Prime Day: 12 quick takeaways from Amazon's magnificent train wreck

August 4, 2015

MarketingSherpa Weekly Book Giveaway: Winning B2B Marketing by Christopher Ryan

Deadline: August 9, 2015


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What Do Customers Really Think About Your Email Marketing?

July 31, 2015 At the Media Center at MarketingSherpa Email Summit 2015, we interviewed someone who's title is 'customer.' Learn from Jill DAmato as she discusses email marketing from a customer's perspective.

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Customer-Centric Marketing: Multichannel campaign increases app engagement 56% for station

July 30, 2015 By launching an app-based content and utilizing a multichannel strategy, one radio company was able to see an increase in its app's engagement. Learn how the station developed a more in-depth understanding of its listener base.

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Ecommerce Chart: Online shopping behaviors of Millennials versus Baby Boomers

July 28, 2015 How are Millennials' shopping preferences different from those of Baby Boomers? Using the data from 1,020 shoppers surveyed by Neustar, learn from this chart the differences in consumer shopping preferences based on age.

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