Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Join our thousands of weekly newsletter readers:

Best-of Weekly
Chart Of The Week
 

We value your privacy. We will not rent or sell your email address.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML

Explore the Video Archive: Practical marketing lectures

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

We equip marketers with research and resources including publications, events, newsletters, and blog posts... and now videos.

Stay tuned to this page for sessions from our events, interviews with marketing thought leaders and practitioners, and actionable updates on our research.

The Boston Globe: Managing a transition from free to paid product
The Boston Globe: Managing a transition from free to paid product

Pamela Markey, MECLABS, and Peter Doucette, The Boston Globe

View the full session from Optimization Summit 2012 (FREE)

Length: 29:24

Air Canada Case Study: The Biggest Mistake I Ever Made
Air Canada Case Study: The Biggest Mistake I Ever Made

Justin Bridegan, Senior Marketing Manager, MECLABS; Tim Burgess, Web Analytics Manager, Air Canada

View the full session from Optimization Summit 2012 (FREE)

Length: 26:02

The WOW! Computer: How firstSTREET applied a radical redesign to deliver a 500% sales increase
The WOW! Computer: How firstSTREET applied a radical redesign to deliver a 500% sales increase

Steve Parker, VP Direct Marketing Division, firstSTREET; Meghan Lockwood, Senior Research Analyst, MECLABS

View the full session from Optimization Summit 2012 (FREE)

Length: 29:11

How The Heritage Foundation increased donations 274% by using MECLABS methodology
How The Heritage Foundation increased donations 274% by using MECLABS methodology

Nathaniel Ward, Manager of Online Programs, The Heritage Foundation; Tim Kachuriak, SVP of Innovation & Optimization, Pursuant

View the full session from Optimization Summit 2012 (FREE)

Length: 24:20

Where to Test, What to Test, What to Ask
Where to Test, What to Test, What to Ask

Daniel Burstein, Director of Editorial Content, MECLABS; Tony Doty, Senior Research Manager, MECLABS; Adam Lapp, Associate Director of Optimization and Strategy, MECLABS

View the full session from Optimization Summit 2012 (FREE)

Length: 31:47

30 Ideas in 30 Minutes: Rapid-fire tips and techniques for solving your most challenging problems
30 Ideas in 30 Minutes: Rapid-fire tips and techniques for solving your most challenging problems

Sergio Balegno, MECLABS; Adam Lapp, MECLABS; Michael Aagaard, onlineteksrforfater.dk and Eric Miller, Monetate, Inc.

View the full session from the Optimization Summit 2012 (FREE)

Length: 31:37

Content Marketing: Content-rich emails to prime your prospects
Content Marketing: Content-rich emails to prime your prospects

Marcus Sheridan, co-owner, River Pools and Spas

View the full session from Email Summit 2012 (FREE)

Length: 53:23

Mobile Marketing Panel
Mobile Marketing Panel

Meghan Lockwood, MECLABS; Nick Fuller, e-Dialog; Josh Herman, Acxiom; R.J. Talyor, ExactTarget; Kate Williams, KHW Consulting

View the full session from Email Summit 2012 (FREE)

Length: 42:51

In the Year 2013: Email marketing technologies and tactics of the near future
In the Year 2013: Email marketing technologies and tactics of the near future

Daniel Burstein, MECLABS; Joshua Baer, OtherInBox; Loren McDonald, Silverpop; Miriam Geller, Yahoo!; Uwe-Michael Sinn, Rabbit eMarketing

View the full session from Email Summit 2012 (FREE)

Length: 41:57

The End of Business as Usual
The End of Business as Usual

Brian Solis, Principal, Altimeter

View the full session from Email Summit 2012 (FREE)

Length: 55:04

Crafting Effective Email Messages: How a recent experiment helped MECLABS researchers achieve a 104% increase in email response
Crafting Effective Email Messages: How a recent experiment helped MECLABS researchers achieve a 104% increase in email response

Flint McGlaughlin, Managing Director, MECLABS

View the full session from Email Summit 2012 (FREE)

Length: 58:20

Optimizing the Evolving Landscape of Mobile Email Marketing
Optimizing the Evolving Landscape of Mobile Email Marketing

Pamela Markey, Director of Marketing and Brand Strategy, MECLABS; and Alex Corzo, Manager of Digital Strategy and Services, Marriott Vacations Worldwide Corporation

View the full session from Email Summit 2012 (FREE)

Length: 22:42

Converting Email Prospects to Customers: Case study by Brian Clark and Sonia Simone
Converting Email Prospects to Customers: Case study by Brian Clark and Sonia Simone

Brian Clark and Sonia Simone, CopyBlogger Media

View the full session from Email Summit 2012 (FREE)

Length: 34:12

Personal vs. Robotic: How to turn automated email into personal experiences that drive new and repeat sales
Personal vs. Robotic: How to turn automated email into personal experiences that drive new and repeat sales

Jermaine Griggs, Hear & Play Music

View the full session from Email Summit 2012 (FREE)

Length: 29:57

Operationalizing Social Media: How SAP replicated its successful social media practices across the globe
Operationalizing Social Media: How SAP replicated its successful social media practices across the globe

Todd Wilms, Sr. Director, Social Media Audience Marketing, SAP

View the full session from B2B Summit 2011 (FREE)

Length: 26:19

Destroying the 7 Myths of B2B Social Media
Destroying the 7 Myths of B2B Social Media

Jay Baer, President, Convince & Convert, and author of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

View the full session from B2B Summit 2011 (FREE)

Length: 1:04:54

Optimizing the Lead: Learn a data-driven optimization process that reduced cost-per-lead by more than 60% in one month
Optimizing the Lead: Learn a data-driven optimization process that reduced cost-per-lead by more than 60% in one month

Brian Carroll, Executive Director of Revenue Optimization, MECLABS & Nicolette Dease, Program Manager, MECLABS

View the full session from B2B Summit 2011 (FREE)

Length: 48:24

B2B Email: 5 steps to increase the relevance of your messages and improve results
B2B Email: 5 steps to increase the relevance of your messages and improve results

W. Jeffrey Rice, Research Analyst, MarketingSherpa & Adam T. Sutton, Senior Reporter, MarketingSherpa

View the full session from B2B Summit 2011 (FREE)

Length: 37:49




MarketingSherpa Subscription
Join thousands of marketers and get FREE access to more content like this from MarketingSherpa
    Join


Questions? Contact Customer Service at (877) 895-1717 (outside the US and Canada please call (401) 383-3131), service@sherpastore.com

Email Marketing Delivered by ExactTarget

Web Analytics powered by Omniture

© 2000-2013 MarketingSherpa, LLC., ISSN 1559-5137
Editorial HQ: MarketingSherpa LLC 1300 Marsh Landing Parkway Suite 106, Jacksonville Beach, FL 32250

The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.