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Explore the Video Archive: Practical marketing lectures

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

We equip marketers with research and resources including publications, events, newsletters, and blog posts... and now videos.

Stay tuned to this page for sessions from our events, interviews with marketing thought leaders and practitioners, and actionable updates on our research.

List Cleanup: How 3M Canada increased open rates by 160%

Laura Mihai, 3M Canada

View the full session from Email Summit 2014 (FREE)

Length: 23:59

Above the Noise: How an IT company leveraged a multichannel campaign to 'wake the dead'

Christine Nurnberger, SunGard Availability Services

View the full session from Email Summit 2014 (FREE)

Length: 27:37

Email Design Panel: Responsive email design with multi-device customers in mind

Ewa Badaruk, adidas Group; Amy Carpenter, Whole Foods Market; Justine Jordan, Litmus; Wacarra Yeomans, Responsys

View the full session from Email Summit 2014 (FREE)

Length: 44:52

B2B Email Marketing: How a global information company transformed from batch-and-blast to persona-driven email marketing

Byron O'Dell, IHS

View the full session from Email Summit 2014 (FREE)

Length: 32:32

Segmentation and Personalization: How Eventful transformed its email program and increased purchases by 66%

Paul Ramirez and Ryan Blomberg, Eventful

View the full session from Email Summit 2014 (FREE)

Length: 29:55

Content Marketing: How Copyblogger used content and a free paywall to grow its email list by 400%

Brian Clark, Copyblogger

View the full session from Email Summit 2014 (FREE)

Length: 29:30

Email Design: How to optimize for all environments in a mobile world

Justine Jordan, Litmus

View the full session from Email Summit 2014 (FREE)

Length: 27:25

Old Dog, New Tricks: How Dell designed an email with old technology to launch a new product

Dave Sierk, Dell

View the full session from Email Summit 2014 (FREE)

Length: 24:57

Content Marketing: 6 forgotten strategies to execute now

Joe Pulizzi, Content Marketing Institute

View the full session from Lead Gen Summit 2013 (FREE)

Length: 50:28

How Much Should Leads Cost? Tips for different channels, industries and deal sizes

Daniel Burstein, MECLABS; Atri Chatterjee, Act-On Software; Erik Matlick, Madison Logic; Tom Reid, Hacker Group; Dave Walters, Silverpop

View the full session from Lead Gen Summit 2013 (FREE)

Length: 59:26

Lead Nurturing: How solving the marketing automation and autonomy paradox increased lead volume 200%

Keith Lincoln, SmartBear Software

View the full session from Lead Gen Summit 2013 (FREE)

Length: 30:36

Lead Capture: How a B2B site redesign appealed to diversifying markets and increased conversion 81%

Jacob Baldwin, One Call Now

View the full session from Lead Gen Summit 2013 (FREE)

Length: 30:27

Content Marketing: 5 steps for using content to influence decisions and convert customers

Ninan Chacko, PR Newswire

View the full session from Lead Gen Summit 2013 (FREE)

Length: 48:12

Social Media: 3 steps to help you develop a social business strategy

Todd Wilms, SAP, and Adriel Sanchez, SAP

View the full session from Lead Gen Summit 2013 (FREE)

Length: 37:12

Lead Capture: How a health care company increased demand for services 300%

Jon Ciampi, CRC Health, and Daniel Burstein, MECLABS

View the full session from Lead Gen Summit 2013 (FREE)

Length: 30:19

Lead Qualification: How demographics, email content and behavior helped Adobe boost conversions 500%

Shelby Britton, Adobe, and Daniel Burstein, MECLABS

View the full session from Lead Gen Summit 2013 (FREE)

Length: 30:11

E-commerce: Testing value proposition leads to 220% increase in total conversions

Jon Ciampi, CRC Health, and Daniel Burstein, MECLABS

View the full session from Optimization Summit 2013 (FREE)

Length: 30:25

How a Long-term Optimization Strategy Led to a 6,031% Increase in Leads

James Coulter, Sophos

View the full session from Optimization Summit 2013 (FREE)

Length: 28:31

5 Optimization Discoveries from the SAP Website Test Lab

Shawn Burns, SAP

View the full session from Optimization Summit 2013 (FREE)

Length: 30:58

Conversion Optimization: How A/B testing email content generated $500 million

Amelia Showalter, Obama for America, and Toby Fallsgraff, Obama for America

View the full session from Optimization Summit 2013 (FREE)

Length: 1:11:42

The Boston Globe: Discovering and optimizing a value proposition for content

Peter Doucette, The Boston Globe, and Pamela Markey, MECLABS

View the full session from Optimization Summit 2013 (FREE)

Length: 29:29

Digital Optimization: How AARP Services increased referrals and membership renewals

Preeti Sood, AARP Services; Gaurav Bhatia, AARP Services; Daniel Burstein, MECLABS

View the full session from Optimization Summit 2013 (FREE)

Length: 24:41

Content Optimization: Reduce redundancy, improve relevance and increase engagement

Diana Primeau, CNET, and Tony Doty, MECLABS

View the full session from Optimization Summit 2013 (FREE)

Length: 25:18

E-commerce: Harnessing the power of email automation and behavior-based marketing to increase conversions

Jermaine Griggs, Hear and Play Music

View the full session from Email Summit 2013 (FREE)

Length: 1:01:15

Email Marketing: Using analytics and data to foster conversations with customers

Matt Bailey, SiteLogic

View the full session from Email Summit 2013 (FREE)

Length: 34:23

How You Can Use Email to Discover the Essence of Your Value Proposition

Austin McCraw, MECLABS

View the full session from Email Summit 2013 (FREE)

Length: 30:04

E-commerce: How Verizon and REI integrate mobile and email marketing

Laura Velasquez, REI; Jason Jennings, Verizon Wireless; Daniel Burstein, MECLABS

View the full session from Email Summit 2013 (FREE)

Length: 35:27

A/B Testing: Optimizing calls-to-action for maximum conversions

Michael Aagaard, ContentVerve.com

View the full session from Email Summit 2013 (FREE)

Length: 30:23

Email Copywriting: How one company generated a 400% increase in CTR

Donna Krizik, Crestwood Associates, and Justin Bridegan, MECLABS

View the full session from Email Summit 2013 (FREE)

Length: 34:03

Proactive List Hygiene: How a software company overcame a 23% soft bounce rate

Matt Byrd, WeddingWire

View the full session from Email Summit 2013 (FREE)

Length: 27:16

Win-back Campaigns and List Cleansing: How CNET re-engaged 8% of its email list

Diana Primeau, CNET

View the full session from Email Summit 2013 (FREE)

Length: 24:57

Email Measurement: How a former Email Summit attendee achieved a 270% increase in conversion

Rachel Hoppe, AvidXchange

View the full session from Email Summit 2013 (FREE)

Length: 32:14

B2B Marketing: 4 steps a systems integrator took to achieve Marketing-Sales alignment

Kelly Harman, Carousel Industries

View the full session from B2B Summit 2012 (FREE)

Length: 24:18

5 Social Media Career Killers Panel

Daniel Burstein, MECLABS; Eddie Smith, Topsy Labs; Nichole Kelly, SME Digital; Chris Baggott, Compendium

View the full session from B2B Summit 2012 (FREE)

Length: 43:44

More Alike than Different: Why email is Madonna, and Facebook is Lady Gaga

Jay Baer, Convince and Convert

View the full session from Email Summit 2013 (FREE)

Length: 45:56

B2B Marketing: How Cisco's enterprise marketing team helped Sales have the right conversations

Karyn Scott, Cisco Systems, Inc.

View the full session from B2B Summit 2012 (FREE)

Length: 25:00

Confessions of a Content Marketer: Lessons from a 4-year transition from "push" to "pull" marketing

Edwin Jansen, The Ian Martin Group

View the full session from B2B Summit 2012 (FREE)

Length: 24:37

How Volvo Construction Uses Digital Marketing to Fuel Sales

Justin Bridegan, MECLABS, and John Johnston, Volvo Construction

View the full session from B2B Summit 2012 (FREE)

Length: 28:53

B2B Gamification: How Autodesk used game mechanics for in-trial marketing

Dawn Wolfe, Autodesk, and Andy Mott, Autodesk

View the full session from B2B Summit 2012 (FREE)

Length: 26:47

Content Marketing: How McGladrey built a strategy around content development

Pamela Markey, MECLABS, and Eric Webb, McGladrey

View the full session from B2B Summit 2012 (FREE)

Length: 29:45

The Boston Globe: Managing a transition from free to paid product

Pamela Markey, MECLABS, and Peter Doucette, The Boston Globe

View the full session from Optimization Summit 2012 (FREE)

Length: 29:24

Air Canada Case Study: The Biggest Mistake I Ever Made

Justin Bridegan, MECLABS, and Tim Burgess, Air Canada

View the full session from Optimization Summit 2012 (FREE)

Length: 26:02

The WOW! Computer: How firstSTREET applied a radical redesign to deliver a 500% sales increase

Meghan Lockwood, MECLABS, and Steve Parker, firstSTREET

View the full session from Optimization Summit 2012 (FREE)

Length: 29:11

How The Heritage Foundation increased donations 274% by using MECLABS methodology

Nathaniel Ward, The Heritage Foundation, and Tim Kachuriak, Pursuant

View the full session from Optimization Summit 2012 (FREE)

Length: 24:18

Where to Test, What to Test, What to Ask

Daniel Burstein, Tony Doty and Adam Lapp, all of MECLABS

View the full session from Optimization Summit 2012 (FREE)

Length: 31:47

30 Ideas in 30 Minutes: Rapid-fire tips and techniques for solving your most challenging problems

Sergio Balegno, MECLABS; Adam Lapp, MECLABS; Michael Aagaard, ContentVerve; Eric Miller, Monetate, Inc.

View the full session from the Optimization Summit 2012 (FREE)

Length: 31:37

Content Marketing: Content-rich emails to prime your prospects

Marcus Sheridan, River Pools and Spas

View the full session from Email Summit 2012 (FREE)

Length: 53:23

Mobile Marketing Panel

Meghan Lockwood, MECLABS; Nick Fuller, e-Dialog; Josh Herman, Acxiom; R.J. Talyor, ExactTarget; Kate Williams, KHW Consulting

View the full session from Email Summit 2012 (FREE)

Length: 42:51

In the Year 2013: Email marketing technologies and tactics of the near future

Daniel Burstein, MECLABS; Joshua Baer, OtherInBox; Loren McDonald, Silverpop; Miriam Geller, Yahoo!; Uwe-Michael Sinn, Rabbit eMarketing

View the full session from Email Summit 2012 (FREE)

Length: 41:57

The End of Business as Usual

Brian Solis, Altimeter

View the full session from Email Summit 2012 (FREE)

Length: 55:04




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