The Call-To-Action: Six quick checklists to help the busy marketer improve conversion rate

MECLABS (parent research organization of MarketingSherpa) scientists did a meta-analysis of 150 experiments to determine six common cognitive conditions in the minds of webpage visitors regarding the call-to-action that hurt conversion.

  1. Internal detachment
  2. Non-sequential shock
  3. Compositional paralysis
  4. Elemental paralysis
  5. Terminal anxiety
  6. Transitional vertigo

To help you improve your calls-to-action, we’ve created six interactive PDF checklists that help to mitigate the above negative responses with strategic overcorrection methods.

These are specifically designed for your team — something practical to hold up against your CTAs to help the time-pressed marketer quickly consider the customer psychology of your “asks” and how you can improve them.

To get your free CTA checklists right now, simply fill out the form below, and we'll send you an instant download link as well as an email with a link to download your PDF file.

About MECLABS Institute

The journalism produced by the MarketingSherpa editorial team is powered by the research developed by its parent organization, MECLABS Institute.

For over 20 years, MECLABS has been the world’s largest independent research program focused on understanding why customers say “yes.” The Institute’s scientific approach, discoveries and patented heuristics have enabled marketers to achieve their goals.

There are three ways you can leverage MECLABS research:

  1. Access the 20+ years of research and discoveries published by our institute, available for free (and ungated) at
  2. Advance your career with online education and in-person training. On-demand courses allow busy professionals to study and master the material as their schedule allows. MECLABS instructors have conducted team-based training on corporate campuses and company headquarters across the nation. Learn more at
  3. Boost your Conversion Rate with a MECLABS Quick Win Intensive. Get MECLABS scientists to help you find the fastest way to drive a major revenue increase. Learn more at