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Internet Marketing Webinar Archive

Watch past MarketingSherpa webinars on email marketing, social media marketing, B2B marketing, inbound marketing and conversion optimization.

As a research institute reporting on the pulse of what is working in marketing, we have interviewed marketers from companies of all sizes and business models. Hear their personal stories and top takeaways.

Below are some past MarketingSherpa webinars. We hope you enjoy the replays and can apply what you've learned to your own marketing journey.


Live from IRCE: Key insights from the MarketingSherpa Ecommerce Benchmark Study
Live from IRCE: Key insights from the MarketingSherpa Ecommerce Benchmark Study

Daniel Burstein, MECLABS; Ben Pressley, Magento; Pete Prestipino, Website Magazine

View this webinar replay (FREE)

Length: 30:18

Marketing Mashup: Top takeaways from Web Optimization Summit 2014
Marketing Mashup: Top takeaways from Web Optimization Summit 2014

Daniel Burstein, and Allison Banko, both of MECLABS

View this webinar replay (FREE)

Length: 30:37

Web Optimization: How one company implements an entire testing strategy every day
Web Optimization: How one company implements an entire testing strategy every day

Daniel Burstein, MECLABS, and Ryan Hutchings, VacationRoost

View this webinar replay (FREE)

Length: 38:00

Omnichannel Marketing: Optimizing digital content efforts to maximize growth in ecommerce
Omnichannel Marketing: Optimizing digital content efforts to maximize growth in ecommerce

Courtney Eckerle, MECLABS, and Tom Davis, Puma

View this webinar replay (FREE)

Length: 26:57

Email Marketing: Why one test triggered a 180-degree turn in how Whirlpool markets to consumers
Email Marketing: Why one test triggered a 180-degree turn in how Whirlpool markets to consumers

Daniel Burstein, MECLABS, and Tom Mender, Whirlpool

View this webinar replay (FREE)

Length: 30:55

How to Use a Multichannel Campaign Strategy to Reach Key Decision-Makers
How to Use a Multichannel Campaign Strategy to Reach Key Decision-Makers

Daniel Burstein, MECLABS, and Bob Birge, Blue Pillar

View this webinar replay (FREE)

Length: 31:18

Social Media Marketing: How a sporting goods company increased Facebook reach 366%
Social Media Marketing: How a sporting goods company increased Facebook reach 366%

Courtney Eckerle, MECLABS, Evin Catlett, Amer Sports

View this webinar replay (FREE)

Length: 32:14

Email Summit 2014: Top takeaways from award-winning campaigns
Email Summit 2014: Top takeaways from award-winning campaigns

Daniel Burstein, MECLABS, and Courtney Eckerle, MECLABS

View this webinar replay (FREE)

Length: 31:18

Marketing Automation: Key challenges a global information company overcame to transform from batch-and-blast to persona-driven email marketing
Marketing Automation: Key challenges a global information company overcame to transform from batch-and-blast to persona-driven email marketing

Daniel Burstein, MECLABS, and Byron O'Dell, IHS

View this webinar replay (FREE)

Length: 33:02

How to Leverage the Zombie Apocalypse for an Award-winning Multichannel Campaign
How to Leverage the Zombie Apocalypse for an Award-winning Multichannel Campaign

Daniel Burstein, MECLABS, and Christine Nurnberger, SunGard Availability Services

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Length: 33:11

Email Marketing: Key takeaways from an award-winning campaign that increased online sales 66%
Email Marketing: Key takeaways from an award-winning campaign that increased online sales 66%

Daniel Burstein, MECLABS; Paul Ramirez, Eventful; Ryan Blomberg, Eventful

View this webinar replay (FREE)

Length: 31:45

Marketing Mashup: Top takeaways of 2013
Marketing Mashup: Top takeaways of 2013

Daniel Burstein, MECLABS, and Pamela Markey, MECLABS

View this webinar replay (FREE)

Length: 31:34

Value Proposition: How to turn a shiny new value proposition into a high-performing page
Value Proposition: How to turn a shiny new value proposition into a high-performing page

Daniel Burstein, MECLABS, and Tony Doty, MECLABS

View this webinar replay (FREE)

Length: 31:01

B2B Social Media Marketing: DocuSign's targeted LinkedIn InMail strategy creates 3 large pipeline opportunities
B2B Social Media Marketing: DocuSign's targeted LinkedIn InMail strategy creates 3 large pipeline opportunities

Daniel Burstein, MECLABS, and Meagen Eisenberg, DocuSign

View this webinar replay (FREE)

Length: 33:09

Best in Show: Top takeaways from Lead Gen Summit 2013
Best in Show: Top takeaways from Lead Gen Summit 2013

Pamela Markey, MECLABS, and Daniel Burstein, MECLABS

View this webinar replay (FREE)

Length: 30:23

Lead Generation: How to empower your program like Siemens Healthcare
Lead Generation: How to empower your program like Siemens Healthcare

Pamela Markey, MECLABS, and Debbie Pryer, Siemens Healthcare

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Length: 29:11

Marketing Automation: 200% increase in lead volume
Marketing Automation: 200% increase in lead volume

Daniel Burstein, MECLABS, and Keith "KC" Lincoln, SmartBear Software

View this webinar replay (FREE)

Length: 32:41

Content Marketing: How MarketingExperiments increased blog traffic by 232%
Content Marketing: How MarketingExperiments increased blog traffic by 232%

Daniel Burstein, MECLABS, and Jessica Lorenz, MECLABS

View this webinar replay (FREE)

Length: 31:37

Search Marketing: Insights on keyword research and customer personas
Search Marketing: Insights on keyword research and customer personas

Daniel Burstein, MECLABS; Christina Brownlee, One Call Now; Jacob Baldwin, One Call Now

View this webinar replay (FREE)

Length: 33:19

Lead Generation: How Adobe generated a 500% lift in conversion by changing its webinar strategy
Lead Generation: How Adobe generated a 500% lift in conversion by changing its webinar strategy

Daniel Burstein, MECLABS, and Shelby Britton, Adobe

View this webinar replay (FREE)

Length: 30:34

Social Media: How SAP operationalized social for replicated worldwide success
Social Media: How SAP operationalized social for replicated worldwide success

Daniel Burstein, MECLABS, and Todd Wilms, SAP

View this webinar replay (FREE)

Length: 32:02

Landing Page Optimization: How CRC Health transformed decision-making across 140 sites
Landing Page Optimization: How CRC Health transformed decision-making across 140 sites

Daniel Burstein, MECLABS, and Jon Ciampi, CRC Health Group

View this webinar replay (FREE)

Length: 31:38

Email Optimization: A discussion about how A/B testing generated $500 million in donations
Email Optimization: A discussion about how A/B testing generated $500 million in donations

Daniel Burstein, MECLABS, and Amelia Showalter, Obama for America

View this webinar replay (FREE)

Length: 32:13

Content Marketing: A discussion about McGladrey's 300% increase in content production
Content Marketing: A discussion about McGladrey's 300% increase in content production

Daniel Burstein, MECLABS, and Eric Webb, McGladrey

View this webinar replay (FREE)

Length: 30:34

Optimization: A discussion about an e-commerce company's 500% sales increase
Optimization: A discussion about an e-commerce company's 500% sales increase

Daniel Burstein, MECLABS, and Steve Parker, firstSTREET

View this webinar replay (FREE)

Length: 33:01

Testing: A discussion about SAP's 27% lift in incremental sales leads
Testing: A discussion about SAP's 27% lift in incremental sales leads

Daniel Burstein, MECLABS, and Shawn Burns, SAP

View this webinar replay (FREE)

Length: 31:39

Search Marketing: Turning an 82% bounce rate into a 400% conversion increase
Search Marketing: Turning an 82% bounce rate into a 400% conversion increase

Courtney Eckerle, MECLABS, and Jennifer Stagner, Tops Products

View this webinar replay (FREE)

Length: 30:21

Email Marketing: 5 tactics to personalize your email message for better results
Email Marketing: 5 tactics to personalize your email message for better results

Courtney Eckerle, MECLABS, and Daniel Burstein, MECLABS

View this webinar replay (FREE)

Length: 30:33

Mobile Marketing: Optimizing the evolving landscape of mobile email marketing
Mobile Marketing: Optimizing the evolving landscape of mobile email marketing

Pamela Markey, MECLABS, and Daniel Burstein, MECLABS

View this webinar replay (FREE)

Length: 29:53

Best in Show: Top takeaways from Email Summit 2013
Best in Show: Top takeaways from Email Summit 2013

Daniel Burstein, MECLABS, and Courtney Eckerle, MECLABS

View this webinar replay (FREE)

Length: 30:48

Email Marketing: How a former Email Summit attendee achieved a 350% increase in conversion
Email Marketing: How a former Email Summit attendee achieved a 350% increase in conversion

Daniel Burstein, MECLABS, and Rachel Hoppe, AvidXchange

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Length: 33:42

Four Techniques to Improve Analytics Based on Customer Knowledge
Four Techniques to Improve Analytics Based on Customer Knowledge

Daniel Burstein, MECLABS, and Benjamin Filip, MECLABS

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Length: 30:29

Email Marketing: 3 tips for producing engaging email content
Email Marketing: 3 tips for producing engaging email content

Daniel Burstein, MECLABS, and Courtney Eckerle, MECLABS

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Length: 1:00:31

Stop Wasting Time and Money on Social Media
Stop Wasting Time and Money on Social Media

Todd Lebo, MECLABS, and Matt Bailey, SiteLogic

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Length: 1:03:58

How to Overcome the 5 Most Common Social Media Mistakes in B2B Marketing
How to Overcome the 5 Most Common Social Media Mistakes in B2B Marketing

Daniel Burstein, MECLABS; Nichole Kelly, SME Digital; Eddie Smith, Topsy Labs

View this webinar replay (FREE)

Length: 1:00:27

How an Online Retailer Increased Customer Lifetime Value 416% by Using Automated Emails
How an Online Retailer Increased Customer Lifetime Value 416% by Using Automated Emails

Daniel Burstein, MECLABS, and Jermaine Griggs, Hear and Play Music

View this webinar replay (FREE)

Length: 1:05:18

5 Steps for Building Links that Improve Search
5 Steps for Building Links that Improve Search

Daniel Burstein, MECLABS, and Alex Dunks, Webmarketing123

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Length: 1:03:01

Creating Customer-centric Messaging for Optimal Lead Generation
Creating Customer-centric Messaging for Optimal Lead Generation

Jen Doyle, MECLABS, and Stonie Clark, MECLABS

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Length: 58:47

The One-Two Punch of Effective Lead Nurturing: Accurate lists and powerful content
The One-Two Punch of Effective Lead Nurturing: Accurate lists and powerful content

Brian Carroll, MECLABS

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Length: 55:19

Content Marketing: 21 ideas for planning, creating, and leveraging your webinar content
Content Marketing: 21 ideas for planning, creating, and leveraging your webinar content

Daniel Burstein, MECLABS, and Todd Lebo, MECLABS

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Length: 52:54

Develop a Winning Combination for Social Media Integration
Develop a Winning Combination for Social Media Integration

Kaci Bower, MECLABS, and Charles Coker, MECLABS

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Length: 56:45

How to Improve the Value of Your Email List
How to Improve the Value of Your Email List

Jeffrey Rice, MECLABS, and Meghan Lockwood, MECLABS

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Length: 53:05

How to Accelerate Lead Quality and Conversions with Content Marketing Optimization
How to Accelerate Lead Quality and Conversions with Content Marketing Optimization

Kaci Bower, MECLABS, and Jeffrey Rice, MECLABS

View this webinar replay (FREE)

Length: 58:12

5 Key Components for Establishing and Optimizing Lead Nurturing Campaigns
5 Key Components for Establishing and Optimizing Lead Nurturing Campaigns

Jen Doyle, MECLABS, Kaci Bower, MECLABS

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Length: 57:55

Realizing a Return on Your Social Marketing Investment
Realizing a Return on Your Social Marketing Investment

Sergio Balegno, MECLABS, and Meghan Lockwood, MECLABS

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Length: 58:20

How to Best Serve Email Subscribers through the Entire Customer Lifecycle
How to Best Serve Email Subscribers through the Entire Customer Lifecycle

Jeffrey Rice, MECLABS, and Adam T. Sutton, MECLABS

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Length: 59:58

SEO Tactics for Optimum Results
SEO Tactics for Optimum Results

Kaci Bower, MECLABS; Jen Doyle, MECLABS; Jesse Laffen, Slingshot SEO

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Length: 57:52

Negative Lifts: Turning a 25% loss into a 141% increase in conversion
Negative Lifts: Turning a 25% loss into a 141% increase in conversion

Daniel Burstein, MECLABS; Paul Cheney, MECLABS; Tina Hou, TRUSTe

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Length: 1:01:00

Customer-centric Lead Generation Tactics for 2011
Customer-centric Lead Generation Tactics for 2011

Jen Doyle, MECLABS; Kaci Bower, MECLABS; Carlos Chang, VeriSign

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Length: 59:09

Strategic Social Media Marketing: Get your business or agency started with an ROI-based approach
Strategic Social Media Marketing: Get your business or agency started with an ROI-based approach

Daniel Burstein, MECLABS; Zuzia Soldenhoff-Thorpe, MECLABS; Todd Lebo, MECLABS; Tamara Rosenbaum, Facebook

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Length: 59:20





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