You must get into the mind of your customers. This is how effective marketers generate results. It is not through becoming gurus of email, landing pages, persuasion, etc., that marketers become great. Marketers become great as they study the customer.
Optimization does not occur on the webpage, it occurs in the mind, and therefore, you must strive to get into the mind of your ideal prospect when considering your value proposition.
Seven simple (yet powerful) value prop discovery steps are outlined in this 20-page report:
Download Seven Steps to Discovering Your Essential Value Proposition with Simple A/B Tests using the form below to begin improving your value proposition (and ultimately your results) today. The FREE report will instantly download, and you’ll get an email with the link as well in case you want to save it for future reading.