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Free Reports, How-to-Guides and Marketing Resources

Get free access to proven research and insights on email marketing, B2B, Inbound, B2C, e-commerce, CRO, Lead Generation and more. Plus, download executive reports for your strategic planning as well as tools and templates for your day-to-day activities.


STRATEGY
Guide to Developing Your Customer Theory

Introductory Guide to Developing Your Customer Theory

A simple, interactive worksheet designed to help get all the customer wisdom from your agencies, internal team and entire ecosystem in one place

CRO
Guide for Optimizing Webpages

The MECLABS Guide for Optimizing Your Webpages

20 years of research distilled into a repeatable methodology and approach…

B2B
Quick Guide to Inbound Marketing for B2B

MarketingSherpa Quick Guide to Inbound Marketing for B2B

10 tips to attact and engage your audience in a helpful (not salesy) way

2017 Awards Book

2017 MarketingSherpa Awards Book

52-page book showcasing case studies of top five customer-first marketing campaigns of the year

MarketingSherpa Customer Satisfaction Research Study

MarketingSherpa Customer Satisfaction Research Study

54-page report with 28 charts to learn what contributes most to a customer’s satisfaction with a company

CRO
Conversion rate optimization

The MECLABS Conversion Analysis Tool

Excel tool to diagnose the problems in your funnel and determine where to test

Strategy
The marketer as philosopher

The Marketer as Philosopher – Excerpt

10 selected chapters of Flint McGlaughlin’s “40 Brief Reflections on the Power of Your Value Proposition”

Quick guide to email marketing

MarketingSherpa Quick Guide to Email Marketing

10 tactics to personalize your message for better results

A/B Testing
Web as a living laboratory

Executive Report: The Web as a Living Laboratory

Learn how to use the web to experiment your way into a more profound understanding of your customer

Competitive
Competitive analysis template

The MECLABS Competitive Analysis Template

PowerPoint template to help you discover and evaluate your competitors

Lead Gen
The MECLABS Quarterly Research Digest

MarketingSherpa Quick Guide to Lead Generation

8 content, social media and webinar tactics to boost lead volume

Value Proposition
Value Proposition toolbox

The MECLABS Value Proposition Toolbox

4 tools to help you evaluate and craft your value proposition

CRO
Quick guide to conversion rate optimization

MarketingSherpa Quick Guide to Conversion Rate Optimization

9 tactics to ensure you are running valid tests

LPO
Guide to Landing Page Optimization

MarketingSherpa 30-Minute Marketer for Landing Page Optimization

13 tactics for customizing your page to appeal to your target visitors

Subscription
Newspaper Paywalls and Digital Subscriptions

Executive Report: Newspaper Paywalls and Digital Subscriptions

Get four key insights about newspaper paywalls and digital subscriptions from research with 900 U.S. news consumers

Value Proposition
Value proposition guide

30-Minute Marketer for Value Proposition

13 tactics for customizing your page to appeal to your target visitors


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