Online shoppers have increased their use of mobile devices. But how, specifically, are they spending their times on these devices?
by Daniel Burstein, Director of Editorial Content, MarketingSherpa
As part of its 2016 “Pulse of the Online Shopper” study, UPS asked 4,432 online shoppers who use mobile devices the following question: “Thinking about the last three months, how often did you do each of the following via a mobile device (e.g., smartphone or tablet)?”
We interviewed Louis DeJianne, Director of Retail and Consumer Products, UPS, about the data on the day it was released.
As you can see, the most popular mobile activity for shoppers was locating stores or store-related information:
Many brick-and-mortar stores are making it easier for customers to purchase on mobile devices. In this zeal for ecommerce sales, don’t overlook a basic necessity for many mobile users — the desire to simply find your store (and basic information like hours, etc.) so they can shop for the products they want in person.
Get Better Business Results With a Skillfully Applied Customer-first Marketing Strategy
The customer-first approach of MarketingSherpa’s agency services can help you build the most effective strategy to serve customers and improve results, and then implement it across every customer touchpoint.Get More Info >
Project and Ideas Pitch Template
A free template to help you win approval for your proposed projects and campaignsGet the Template >
Six Quick CTA checklists
These CTA checklists are specifically designed for your team — something practical to hold up against your CTAs to help the time-pressed marketer quickly consider the customer psychology of your “asks” and how you can improve them.Get the Checklists >
Infographic: How to Create a Model of Your Customer’s Mind
You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.Get the Infographic >
Infographic: 21 Psychological Elements that Power Effective Web Design
To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.Get the Infographic >
7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests
Drive better results when you discover what it is about your business that customers love.Get the Guide >
Receive the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.