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MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

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Free Reports and Excerpts from MarketingSherpa

Welcome to our free reports page. Here you'll find excerpts from our handbooks and benchmark reports, along with other great resources like our annual Wisdom Report and Email Awards Report.

Please feel free to share these with your friends and colleagues, and check back often for new content. We're constantly adding to this list.

The MECLABS Quarterly Research Digest - Volume II, Issue 4


The MECLABS Quarterly Research Digest - Volume II, Issue 3


The MECLABS Quarterly Research Digest - Volume II, Issue 2


The MECLABS Quarterly Research Digest - Volume II, Issue 1


E-commerce Benchmark Study


Case Study Collection: Paid Search


Case Study Collection: Email Deliverability


The MECLABS Quarterly Research Digest - Volume I, Issue 4


The MECLABS Quarterly Research Digest - Volume I, Issue 3


The MECLABS Quarterly Research Digest - Q2 2013


The MECLABS Quarterly Research Digest - Q1 2013


Special Report: MarketingSherpa Email Awards 2013
17 Award-Winning B2B and B2C Email Marketing Campaigns



Special Report: A Tactical Approach to Content Marketing
How to create content that accelerates inbound lead quality and conversions



Wisdom Report: Marketing Wisdom for 2012
Real-life stories of success and lessons learned



Special Report: Email Summit 2011
4 key sessions from MarketingSherpa's Email Summit 2011



MarketingSherpa Email Awards 2012
19 award-winning B2B and B2C email marketing campaigns



Quick Guide: Lead Generation
8 tips on using social media as a lead gen tool



Quick Guide: Blogging & Content Marketing


Quick Guide: Conversion Rate Optimization


Quick Guide: Mobile Email


Quick Guide: E-commerce


Quick Guide: Social Media


Quick Guide: Website Optimization


Quick Guide: Event ROI


Quick Guide: Lead Generation


Quick Guide: Strategy and Planning


Quick Guide: Online Testing


Quick Guide: Search Marketing


Quick Guide: Content Marketing


Quick Guide: Event Marketing


Benchmark Report: 2013 Email Marketing


Quick Guide: Email Marketing


Quick Guide: Mobile Marketing


Benchmark Report: Marketing Analytics


Benchmark Report: Mobile Marketing


30 Minute Marketer: Search-Friendly Content


30 Minute Marketer: Social Media Contests


Benchmark Report: Website Optimization


Special Report: Collected Research on What Really Works in Optimization


30 Minute Marketer: Sales-Marketing Alignment


30 Minute Marketer: Value Proposition


Special Report: Evaluating Website Optimization


30 Minute Marketer: Customer Personas


Special Report: A Tactical Approach to Content Marketing


30 Minute Marketer: Growing Your Email List


30 Minute Marketer: B2B Social Media Marketing


30 Minute Marketer: Lead Scoring


Benchmark Report: Lead Generation


30 Minute Marketer: Start Mobile Marketing


30 Minute Marketer: Email Subject Lines


Handbook: Inbound Marketing


30 Minute Marketer: How to use pilot projects to gain executive support


30 Minute Marketer: How to Integrate Social Media with Email and SEO


2012 Executive Guide to Marketing Personnel


30 Minute Marketer: How to take an ROI-Based approach to social marketing


30 Minute Marketer: how to Use SEO in a Site Design/Redesign


30 Minute Marketer: How to Use Automated Emails for Increased Conversion Rates


30 Minute Marketer: External Link Building


Handbook: Email Marketing - Second Edition


30 Minute Marketer: How to Use Virtual Events to Engage with Customers and Prospects


30 Minute Marketer: How to Use Facebook for Lead Generation and Engagement


30 Minute Marketer: How to Use Event Marketing for Lead Generation


30 Minute Marketer: How to Use Landing Page Optimization for Better Conversion Rates


30 Minute Marketer: How to Segment Your Email List for Better Results


Special Report: Developing a Strategy for Landing Page Optimization


30 Minute Marketer: How to Use Webinars to Drive Content Marketing


30 Minute Marketer: How to Use Mobile for B2B Marketing


Special Report: Top Tactics of Strategic Social Marketers


Benchmark Report: B2B Marketing


30 Minute Marketer: How to Create SEO-Friendly Youtube Content


Benchmark Report: Search Marketing - PPC Edition


30 Minute Marketer: How to Use Contests to Grow Your Email List


Special Report: The State of Email List Growth


Benchmark Report: Search Marketing - SEO Edition


Special Report: Agency Perspectives on Search Engine Optimization and Online Ad Networks


Benchmark Report: Landing Page Optimization


Special Report: CMO Perspectives on Email Deliverablity


Benchmark Report: Social Marketing


Special Report: CMO Perspectives on Social Marketing ROI


Special Report: A Strategic Approach to Lead Scoring and Nurturing


Handbook: B2B Marketing Advanced Practices


Special Report: CMO Perspectives on the Complex Sale


Special Report: CMO Perspectives on B2B Marketing Automation