Abby See, Director of Online Marketing, Sunrise Senior Living
Visitors to the Sunrise Senior Living website are often looking for immediate senior care options or are researching senior care providers for upcoming care needs.
In this MarketingSherpa Summit 2016 presentation, Abby See, Director of Online Marketing, Sunrise Senior Living, will walk you through the surprising customer insight her team discovered through UX testing.
Understanding your customers is an essential component for any business in the digital realm, and through user experience testing, the marketing team learned that most users who were seeking care options were not certain which care options were most aligned with their or their loved one’s needs, or that multiple options were even available. It also became apparent that this information was not easily accessible on the site without requiring the user to read through multiple landing pages or talk directly to a representative.
Since the launch in September 2014, the impact of launching a Care Questionnaire to foster meaningful off-site engagement has been measured by more than 19,400 users completing the survey, resulting in a 12% lift in on-site leads and a 4% lift in total site conversion rate.
See speakers like this on the stage at MarketingSherpa Summit 2017 in Las Vegas
Get Better Business Results With a Skillfully Applied Customer-first Marketing Strategy
The customer-first approach of MarketingSherpa’s agency services can help you build the most effective strategy to serve customers and improve results, and then implement it across every customer touchpoint.Get More Info >
Get headlines, value prop, competitive analysis, and more.Use the AI for FREE (for now) >
Marketer Vs Machine
Marketer Vs Machine: We need to train the marketer to train the machine.Watch Now >
Free Marketing Course
Become a Marketer-Philosopher: Create and optimize high-converting webpages (with this free online marketing course)See Course >
Project and Ideas Pitch Template
A free template to help you win approval for your proposed projects and campaignsGet the Template >
Six Quick CTA checklists
These CTA checklists are specifically designed for your team — something practical to hold up against your CTAs to help the time-pressed marketer quickly consider the customer psychology of your “asks” and how you can improve them.Get the Checklists >
Infographic: How to Create a Model of Your Customer’s Mind
You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.Get the Infographic >
Infographic: 21 Psychological Elements that Power Effective Web Design
To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.Get the Infographic >
Receive the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.