As marketers, attracting new customers means being where they are and speaking their language. With a virtually limitless number of competing options for users’ time, penetrating past the noise means communicating with customers through the channels they care about.
Social media and video marketing are increasingly powerful mediums for marketers to share their message. Done right, social marketing can produce a more personal connection than traditional channels, creating strong impressions, active and engaged audiences, and highly-motivated potential customers.
We interviewed Stephanie Buttermore, a cancer researcher with a Ph.D. in cell biology and pathology, who organically grew her social media fitness following to more than 430,000 subscribers on YouTube and more than 240,000 on Instagram in less than two years. In this video, Stephanie reveals how she did it, along with some tactics and tips to make content as engaging as possible. She also discusses how brands can strategically partner with relevant influencers to share their audiences and reach new people.
Among many valuable details Stephanie shares in the video above, from her approach and opinion on sensationalized copy and video content strategies to tips and tactics for measuring success, here are some the most important takeaways to think about …
Building an audience
Partnering with influencers
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