MarketingSherpa Video Archive

E-commerce: How Verizon and REI integrate mobile and email marketing

Laura Velasquez, REI; Jason Jennings, Verizon Wireless; Daniel Burstein, MECLABS

In this session from MarketingSherpa 2013 Email Summit, Laura Velasquez, Marketing Program Manager, REI, and Jason Jennings, Associate Director, Digital CRM, Verizon Wireless, discuss their successes, insights and lessons learned in optimizing emails for mobile devices.

Daniel Burstein, Director of Editorial Content, MECLABS, interviewed them about:

  • Integrating mobile with their overall e-commerce strategy

  • The trends they’re seeing in mobile e-commerce

  • How they design and write emails to engage the largest mobile audience

  • How to set reasonable goals for mobile integration

Download the slides to this presentation



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