MarketingSherpa Video Archive
Optimizing the Evolving Landscape of Mobile Email Marketing
Pamela Markey, MECLABS, and Alex Corzo, Marriott Vacations Worldwide Corporation
This presentation provides the blueprint on how Corzo and his team developed a mobile marketing program at The Ritz-Carlton Destination Club (a Marriott Vacations brand).
Corzo faced two key challenges:
- Email landing pages were not optimized for mobile.
- He did not have resources for a major mobile optimization effort.
The solution was launching a basic pilot test to make the case for mobile optimization.Related ResourcesMarketingSherpa Email Summit 2013 - February 19-22, 2013 in Las VegasMobile Email Marketing: iPhone-targeted landing pages boost conversion rate 40% for Ritz-Carlton Destination ClubConsumer Marketing: 3 mobile tips for consumer marketersMobile Campaigns for Luxury CarsPost-Email Summit Workshop: 4 key ways small businesses can optimize their campaigns
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