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MarketingSherpa Video Archive

Optimizing the Evolving Landscape of Mobile Email Marketing

Pamela Markey, MECLABS, and Alex Corzo, Marriott Vacations Worldwide Corporation

This presentation provides the blueprint on how Corzo and his team developed a mobile marketing program at The Ritz-Carlton Destination Club (a Marriott Vacations brand).

Corzo faced two key challenges:

  • Email landing pages were not optimized for mobile.
  • He did not have resources for a major mobile optimization effort.

The solution was launching a basic pilot test to make the case for mobile optimization.

Related Resources

MarketingSherpa Email Summit 2013 - February 19-22, 2013 in Las Vegas

Mobile Email Marketing: iPhone-targeted landing pages boost conversion rate 40% for Ritz-Carlton Destination Club

Consumer Marketing: 3 mobile tips for consumer marketers

Mobile Campaigns for Luxury Cars

Post-Email Summit Workshop: 4 key ways small businesses can optimize their campaigns

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