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Email Marketing: Ensuring you get the best value out of your technology investment

Five Industry Experts to Discuss Email Marketing Challenges

There are so many different vendors in email marketing — how do you know that you’ve selected the right one for your technology needs?

This panel of five experts will quickly cover:

  • Build or buy?

  • Justifying the investment

  • Shopping tips

  • Questions to ask

  • Problems an ESP won’t fix

The panel covers these pain points, and features the perspectives of Preston Wily, President, Sewell; Charles Nicholls, SVP, Product Strategy for Marketing Solutions, SAP; John A. Caldwell, Principal and Founder, Red Pill Email; Michael Kelly, Co-founder, Business Development, ClickMail; and Diana Primeau, Director of Member Services, CNET.

"[At Sewell] we fail a lot, and we know that a lot of the best stuff we do really comes out of those failures," Wily said.

In this 45-minute session, uncover what these five marketers have learned from their technology failures and successes in order to ensure that you are getting the best value in your own marketing.

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