While higher search ranking may bring more traffic, it doesn’t always equal more sales. However, marketers who dedicate efforts to creating quality content not only improve their position in search, but also obtain their primary objective: conversion by the way of more quality leads.
In this 60-minute webinar replay, MarketingSherpa and Slingshot SEO cover search marketing research and five steps to improve lead quality and conversions with content marketing optimization.
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Email Testing: 7 tips from your peers for email conversion optimization
The Customer’s Perception Gap – How to bridge the dangerous gap between the results we want and the results we have
Denis Mrkva, General Manager, HealthSpire, a startup within Aetna, shares what he has learned while leading a team that sells Medicare Advantage plans to older customers.