For many B2B marketers, their lead generation tactics -- such as increasing social media efforts, blogging frequency and online content generation -- are losing effectiveness. This leaves marketers wondering how to improve qualified lead generation and ROI.
In this webinar replay, MarketingSherpa presenters offer the knowledge you need to improve your qualified lead generation, as well as ROI, in the face of your top challenges. Learn why lead quality is still a great challenge, and a blueprint for developing lead nurturing segmentation and content strategy.
Case Study: See the before and after of an entrepreneur’s successful website redesign
Learn the reason behind the changes and discover the transformative impact from using a rigorous process to get there.Get the Details >
The MECLABS Value Proposition Toolbox
Download these 4 tools to help you evaluate and craft your value proposition.Download the Toolbox >
Case Study: How Aetna’s HealthSpire startup generated 638% more leads for its call center
Learn landing page and call center optimization tips from this successful startup within Aetna.Watch the Video >
Create a Sustainable Competitive Advantage
See how customer-first science transforms the way companies achieve a superior position.Watch the Video >
Free 22-page guide that shows you how to better serve your customers
Get these tactical tools and detailed examples to help optimize your campaigns.Download the Guide >
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