For many B2B marketers, their lead generation tactics -- such as increasing social media efforts, blogging frequency and online content generation -- are losing effectiveness. This leaves marketers wondering how to improve qualified lead generation and ROI.
In this webinar replay, MarketingSherpa presenters offer the knowledge you need to improve your qualified lead generation, as well as ROI, in the face of your top challenges. Learn why lead quality is still a great challenge, and a blueprint for developing lead nurturing segmentation and content strategy.
MECLABS Research Services
Learn how MECLABS Services can help you overcome your toughest marketing challenges.Get more Info >
Test Discovery Tool
Show business leaders all the results of your testing efforts with this free tool.Get the Tool >
A Model of Your Customer's Mind
These 21 tools and concepts have helped capture more than $500 million in test wins.Download the File >
Research-based Lead Generation Swipe File
22 valid marketing experiments to give you ideas for your next A/B test.Download the File >
Free A/B Test Planning Scenario Tool
This simple tool helps you visualize factors that affect the ROI implications of test sequencing.Get the Tool >
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