Testing and optimization, when systematically applied, can improve many elements of marketing campaigns. Testing can be formal with statistical significance, or done more informally by changing campaign elements and looking for a winning approach.
Read on to learn how one company created a comprehensive testing and optimization strategy despite having just five employees, and take a closer look its testing efforts and results. Find out why it pays to be persistent and how organized testing can lead to both big individual wins and smaller, compounding wins, as well.
Get Better Business Results With a Skillfully Applied Customer-first Marketing Strategy
The customer-first approach of MarketingSherpa’s agency services can help you build the most effective strategy to serve customers and improve results, and then implement it across every customer touchpoint.Get More Info >
Project and Ideas Pitch Template
A free template to help you win approval for your proposed projects and campaignsGet the Template >
Six Quick CTA checklists
These CTA checklists are specifically designed for your team — something practical to hold up against your CTAs to help the time-pressed marketer quickly consider the customer psychology of your “asks” and how you can improve them.Get the Checklists >
Infographic: How to Create a Model of Your Customer’s Mind
You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.Get the Infographic >
Infographic: 21 Psychological Elements that Power Effective Web Design
To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.Get the Infographic >
7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests
Drive better results when you discover what it is about your business that customers love.Get the Guide >
Receive the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.