Testing and optimization, when systematically applied, can improve many elements of marketing campaigns. Testing can be formal with statistical significance, or done more informally by changing campaign elements and looking for a winning approach.
Read on to learn how one company created a comprehensive testing and optimization strategy despite having just five employees, and take a closer look its testing efforts and results. Find out why it pays to be persistent and how organized testing can lead to both big individual wins and smaller, compounding wins, as well.
Case Study: See the before and after of an entrepreneur’s successful website redesign
Learn the reason behind the changes and discover the transformative impact from using a rigorous process to get there.Get the Details >
The MECLABS Value Proposition Toolbox
Download these 4 tools to help you evaluate and craft your value proposition.Download the Toolbox >
Case Study: How Aetna’s HealthSpire startup generated 638% more leads for its call center
Learn landing page and call center optimization tips from this successful startup within Aetna.Watch the Video >
Create a Sustainable Competitive Advantage
See how customer-first science transforms the way companies achieve a superior position.Watch the Video >
Research-based Lead Generation Swipe File
22 valid marketing experiments to give you ideas for your next A/B testDownload the File >
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