Close
Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
May 25, 2011
Case Study

Optimization: How a 5-person firm developed a testing strategy to gain business intelligence

SUMMARY: Testing and optimization, when systematically applied, can improve many elements of marketing campaigns. Testing can be formal with statistical significance, or done more informally by changing campaign elements and looking for a winning approach.

Read on to learn how one company created a comprehensive testing and optimization strategy despite having just five employees, and take a closer look its testing efforts and results. Find out why it pays to be persistent and how organized testing can lead to both big individual wins and smaller, compounding wins, as well.
Blank

Improve Your Marketing

Join our thousands of weekly case study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions