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May 25, 2011
Case Study

Optimization: How a 5-person firm developed a testing strategy to gain business intelligence

SUMMARY: Testing and optimization, when systematically applied, can improve many elements of marketing campaigns. Testing can be formal with statistical significance, or done more informally by changing campaign elements and looking for a winning approach.

Read on to learn how one company created a comprehensive testing and optimization strategy despite having just five employees, and take a closer look its testing efforts and results. Find out why it pays to be persistent and how organized testing can lead to both big individual wins and smaller, compounding wins, as well.

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