March 29, 2011

New Chart: Most effective email list growth tactics

SUMMARY: Email marketing strategies have matured and are no longer strictly about increasing the number of subscribers. Today, the priority lies in building a quality list of names.

We asked more than 1,100 marketers to indicate the level of effectiveness of each list growth tactic used by their organization. See the results in this week’s chart.
by Jeff Rice, Research Analyst

Email list growth tactics - level of effectiveness

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Click here to see a larger, printable version of this chart

These results align well with content marketing strategies. Tactics that deliver value to the customer such as purchased products, downloaded material and webinars develop trusted relationships which enable customers to share email addresses and contact information. For this reason, company blogs and published articles have become an excellent method of capturing email addresses.

Expect to see growth in mobile capture in the coming year as marketers rank the effectiveness positively and the difficulty low.

For additional research data and insights about email marketing, download and read the free Executive Summary from the MarketingSherpa 2011 Email Marketing Benchmark Report.

Useful links related to this chart

Members Library -- Growing Email Lists with Social Media: KFC's Facebook tool adds subscribers

Members Library -- Cause Marketing: Marketer builds email list with 20% conversion rate

Members Library -- Event Marketing: Entrepreneur drives year-round sales, increases email list

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