MarketingSherpa recently conducted a comprehensive study for the 2011 Email Marketing Benchmark Report to learn which practices would help email marketers combat the growing challenges they will face in the upcoming year.
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Denis Mrkva, General Manager, HealthSpire, a startup within Aetna, shares what he has learned while leading a team that sells Medicare Advantage plans to older customers.
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Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000
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