|SUMMARY: We wanted to learn more about the SEO tactics B2B marketers were using and why. So we asked more than 900 B2B marketers which SEO tactics they used, which were the most effective, and which required the greatest level of effort. Results will be analyzed in this week’s chart.|
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Denis Mrkva, General Manager, HealthSpire, a startup within Aetna, shares what he has learned while leading a team that sells Medicare Advantage plans to older customers.