|SUMMARY: In this week’s chart, we analyze the perceptions marketers have of social sharing in achieving a number of email marketing objectives, such as extending the reach of email content to new markets, increasing brand reputation and awareness, and increasing the ROI of email programs.|
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Denis Mrkva, General Manager, HealthSpire, a startup within Aetna, shares how he is challenging "best practices" assumptions and generating a big increase in leads in the process.