|SUMMARY: In this week’s chart, you’ll learn what tactics are most commonly used by B2B organizations to manage their marketing-to-sales processes, such as the scoring or rating of leads, collaborating with sales to define sales-ready leads, having a process for nurturing leads that are not sales ready, and more.|
Get the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Denis Mrkva, General Manager, HealthSpire, a startup within Aetna, shares what he has learned while leading a team that sells Medicare Advantage plans to older customers.
Marketing 101: Copywriting vs. Copy Editing vs. Content Writing
Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000
Download a free 54-page report to learn about our latest discoveries based on research with 2,400 consumers.