For this week’s chart, we’re taking a look at the targeting and measuring of social marketing objectives, such as increased website traffic, lead generation and sales revenue.
We’ve segmented this chart by social marketing maturity to see which group of social marketers is the most consistent in their tracking.
Get the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Denis Mrkva, General Manager, HealthSpire, a startup within Aetna, shares what he has learned while leading a team that sells Medicare Advantage plans to older customers.
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