March 23, 2010

New Chart: Search Engine Marketers Rank SEM Challenges

SUMMARY: What are the greatest challenges search engine marketers face in search engine optimization and pay per click advertising? From increased competition to tracking ROI, see which challenges made the top of the list.
By Jen Doyle, Research Analyst

In-House Marketers Rank SEM Challenges

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In this week’s chart, we take the temperature of in-house marketers’ frustrations with these diverse tactical topics. While many are essentially the same year-over-year, we do see a noticeable increase in competition for natural search rankings, which pushes the usual cause for complaint -- competition for top paid search positions -- into second place.

When we singled out agency pros, we noticed that click fraud had nearly dropped off the radar. Tracking offline conversions ranked first at 44%. This compared to only 28% among in-house search marketers, where it falls into third place, while concern over paid search narrowly edged out concern over organic search.

For additional research data and insights about search marketing, download and read the free Executive Summary from MarketingSherpa’s 2009-2010 Search Marketing Benchmark Report.

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