|SUMMARY: We wanted to find out the effectiveness of social media in terms of achieving various target business objectives, such as increasing brand or product awareness and increasing sales revenue. See the responses we received from more than 2,000 marketers in this week’s chart.|
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Denis Mrkva, General Manager, HealthSpire, a startup within Aetna, shares how he is challenging "best practices" assumptions and generating a big increase in leads in the process.