|SUMMARY: Driven by economic circumstances, the buying process for large and complex purchases is changing. Marketers who are aware of changing buyer behaviors, such as the use of information resources, will be better able to align their selling process with the buying process to improve effectiveness.|
Changes in Information Resources Used During the First Half of 2009
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Winning the Negative Moment of Truth
Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000