At last week’s Email Summit, we presented the audience with this chilling chart. It’s a little tough to decipher, but the bottom line is this: over 50% of respondents reported that of all the email they received from legitimate companies, they had asked only for 25% of it or less. Nearly 20% responded that they hadn’t asked for any of it. So, is opt-in a misnomer? Perhaps.
Read on to discover how you can get your opt-ins to become true subscribers. Includes three easy steps.
7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests
Drive better results when you discover what it is about your business that customers love.Get the Guide >
Increase Mobile Conversion Rates
These five free micro classes (each under 12 minutes) apply 25 years of research to help you maximize the impact of your messages in a mobile environment.Get the Course >
Test Discovery Tool
Show business leaders all the results of your testing efforts with this free tool.Get the Tool >
A Model of Your Customer's Mind
These 21 tools and concepts have helped capture more than $500 million in test wins.Download the File >
Research-based Lead Generation Swipe File
22 valid marketing experiments to give you ideas for your next A/B test.Download the File >
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