|SUMMARY: In Week 2 of our four-week focus on online advertising, we look at click rates for standard-size banner ads. Bigger ads do a bit better, but size has little impact on the click rate. It’s the clicks that count.|
Get the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Denis Mrkva, General Manager, HealthSpire, a startup within Aetna, shares what he has learned while leading a team that sells Medicare Advantage plans to older customers.
Marketing 101: Copywriting vs. Copy Editing vs. Content Writing
Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000
Download a free 54-page report to learn about our latest discoveries based on research with 2,400 consumers.