Your customers open and read transactional emails – shipping notices, receipts, statements, etc. – far more regularly than typical communications. That’s why it is a missed opportunity for many marketers who don’t add complementary products or offers to these service messages.
However, if used incorrectly, few tactics have the potential to sour a permission email relationship as quickly. See three steps to create a transactional email with a purpose.
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Project and Ideas Pitch Template
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Six Quick CTA checklists
These CTA checklists are specifically designed for your team — something practical to hold up against your CTAs to help the time-pressed marketer quickly consider the customer psychology of your “asks” and how you can improve them.Get the Checklists >
Infographic: How to Create a Model of Your Customer’s Mind
You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.Get the Infographic >
Infographic: 21 Psychological Elements that Power Effective Web Design
To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.Get the Infographic >
7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests
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