October 18, 2006

Lead Scoring & Management Roundtable -- 6 Experts Answer Sherpa's Top 10 Questions

SUMMARY: Marketing's joy can turn into marketing's nightmare.
Your lead gen campaigns are a huge success ... but now you have to qualify, score and manage all those leads.

Plus, how do you deal with the sales handoff? And, how can you get more info back from sales in return?

We asked six B-to-B experts with hands-on experience in lead scoring to share their best tactics. They had loads of practical advice for you:

Click here for the PDF download of this 10-page, 474 KB file:

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