September 19, 2006

Annual Report: 3,944 Marketers Say What's Working in SEM -- Top 7 Results From MarketingSherpa's Search Benchmark Study

SUMMARY: First, a big thank you to everyone in the Sherpa community who responded to our annual call for real-life search marketing data this August. 3,944 of you answered, making this the *biggest* search study of all time.

Here's the Executive Summary we promised you in return, featuring seven results charts including:

- What gets the highest ROI? SEO vs PPC vs email

- Three-year trends in keyword buying

- Click fraud

- PR and search marketing

Plus, you'll also see a new eyetracking heatmap revealing how consumers interact with Google search pages these days:

Here's your download link to the the PDF:

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