February 07, 2005

You Are Invited to An Eyetracking Study Teleconference

SUMMARY: No summary available
By Anne Holland, President

You may have seen the news on the wires this morning -- we're holding a formal press teleconference next Tuesday Feb 15th at 2 p.m. EST (11 a.m. PT) and naturally you're also invited.

You'll discover the top-line results of our new Landing Page Eyetracking Study conducted in partnership with Eyetools Inc and see a sample heatmap showing how human eyes "see" landing pages.

Get your dial-in number and password by signing up here: http://www.surveymonkey.com/s.asp?u=18386850910

I'm fascinated by the fact that human eyes all tend to look at Web pages in the same way -- there's a pattern of involuntary movement. If you know the eyeflow pattern, and what elements can affect it, you can tweak landing page design to get better results.

Does it work?

Well, I had our own in-house Web designer tweak our landing pages last Thursday night based on the Study results. We didn't change a single word of copy -- just layout.

Preliminary results show paid conversions up by 64%.

My golly. 64% more sales from a few layout changes that took maybe an hour, tops. Now, as you can imagine, my heart is bursting with evangelical fervor to share this data with the world to make everyone's landing pages more effective!

Anyway, please do sign up to attend our news teleconference next week at http://www.surveymonkey.com/s.asp?u=18386850910

If you can't wait that long, and you'd like a copy of the complete study in your hands, it's over at SherpaStore.com as part of our brand new Landing Page Handbook.

See you next week!

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