May 25, 2000
Article is Everywhere, Even in the Tub

SUMMARY: No summary available
If you think you’re seeing everywhere,
you’re right. The company has blanketed women’s sites
across the Web -- including,,, and -- hoping to capture
loyal customers from its core audience of women 25-54.
Other marketing efforts include a 24-page supplement in
a recent issue of Glamour magazine and the "life in the
tub" campaign, featuring a busy career woman who is
leading her life from - you guessed it - her bathtub (we
should be so lucky). The campaign was created by Fallon
McElligott Minneapolis and is budgeted at $30 million.’s media buy includes a combination of
television spots, cable and radio in select top markets.

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