Your Official Guide to Net Markets for Marketers

** MarketingSherpa.com’s MarketingToWebMarketers ***
Practical Marketing News & Case Studies for
Agencies & Suppliers to the Web Marketing Biz
August 10, 2000 - Vol. I, Issue 10

SPECIAL ISSUE * SPECIAL ISSUE * SPECIAL ISSUE *
Who’s Who: Your Official Guide to Net Markets for Marketers

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---- WHO’S WHO GUIDE: NET MARKETS FOR MARKETERS ---

Introduction:
Let’s face it, these days it’s massively confusing to be a
marketer for an Internet marketing supply/service firm
because there are a heck of a lot of sites to keep track
of. So here’s MarketingtoWebMarketers.com’s first edition
Guide to Net Markets for Marketers. Some you may want to
partner with, some you may want to advertise on, and others
may be competitors you should be aware of.

We picked these nine Net markets in particular because
they’re all reaching for marketers’ attention and they all
offer some sort of buyer/seller service. We asked them to
explain in their own words how their service is unique from
the rest, how they plan to compete for marketers’ eyeballs
and what partnerships they’re looking for. All quotes are
direct, but edited (sometimes quite a bit) for space. To
be utterly fair, they are listed below in reverse
alphabetical order.


*** U.S. Marketer http://www.usmarketer.com
Answers from: Martin D. Williams, President & CEO

SERVICE: We plan on offering the most comprehensive
solution to one of the greatest needs that marketers have:
"How do I find the right vendor for my needs so that I can
do the things necessary to grow my business?” U.S.
Marketer.com will not sell media directly, but rather we
will connect the average marketer (who is a generalist)
with the Media Buying consultant or agency that can truly
bring a value-added approach to the marketers' media buying
needs. [With ASPs] our approach is to partner with the
best-of-breed to resell their offerings.

COMPETING: It is widely known that marketers frequently
hire and fire vendors of all sorts. We will help them to
make the right decisions from day one. We will attract
marketing eyeballs through a comprehensive, integrated
marketing campaign. We also have several high profile
partnerships that will generate a high level of awareness
as we announce them over the coming weeks.

PARTNERSHIPS: We are seeking partnerships with marketing
content providers (online and offline.)


*** Salesmation http://www.salesmation.com
Answers from Tom Ronk, CEO

UNIQUE SERVICE: Salesmation provides a set of tools that
allows web sites to gather online click stream data on any
user and offline demographic information on registered
users. This data is housed in an application service
provider “ASP” environment in a relational data warehouse
that enables a web site to proactively react and market to
visitors in real-time. Web marketers can collect and use
their own visitor information without paying for expensive
third party data. Salesmation integrates the “best-of-
breed” technologies of rules-based customization, profile-
based targeting, collaborative filtering and neural network
modeling into one easy-to-use interface

COMPETING: We believe simplicity on top of very powerful
marketing automation technology will drive eyeballs and
repeat visitors. Marketers can use our site on their first
visit. The interface is easy to use and uncluttered. No
lengthy sales cycles, no in-depth training, no repetitive
sales calls. Our technology creates measurable results in
real-time.

PARTNERSHIPS SOUGHT: We have built relationships in data
mining, artificial intelligence and opt-in marketing. We
are interested in wireless, industry specific marketing
expertise, voice-over-IP, speech recognition and marketing
consulting partnerships.


*** OneMediaPlace http://www.onemediaplace.com
Answers by: Patrick Paterson, Director Corporate Communications

UNIQUE SERVICE: We are an online exchange where planners,
buyers and sellers of media time come together to conduct
business. Our target market is not marketers, but media
planners, buyers and sellers at major companies and
advertising agencies.

COMPETING: We do not see any of the companies that you
listed as direct competitor to OneMediaPlace. We might be
of service in providing a knowledge base to the clients of
those companies that you mention, but we are certainly not
in any direct competition with them.

PARTNERSHIPS SOUGHT: None that I can speak of at this time.
We have signed deals with Engage Media, AdForce, Nielson
NetRatings, and Telmar.


*** MarketingInfo.com http://www.marketinginfo.com
Answers from: BrianWeinstein, CEO

UNIQUE SERVICE: MarketingInfo is the leading marketplace
and news source for the marketing research and services
industry. We’ve created three centralized services that
cater to the industry’s need for (i) new business
opportunities, (ii) news and information and (iii) a
comprehensive listing of the entire pool of market research
professionals.

COMPETING: Whether you purchase or provide market research
reports or need to hire or perform duties as a moderator,
the Marketplace will save you time and money while
increasing the realm of your business opportunities.

PARTNERSHIPS SOUGHT: We are always looking to improve our
offerings with other leading Web sites. We have already
partnered with InfoRocket.com, Mapquest and CACI Marketing
Systems. In addition, the ARF and ESOMAR endorse us.


*** MarketItRight.com http://www.marketitright.com
Answers from: Chris Clemens, Clemens Comm/for MarketItRight.com

UNIQUE SERVICE: Our unique focus is a total automation and
compilation of every data point known in marketing.
MarketItRight.com is the first comprehensive Internet-based
marketing service for both online and offline marketing.
MarketItRight.com guides users through the steps of
marketing activities and then presents phases of the
particular project including tasks, timelines, and most
notably - local resources to get the job done. [It’s] the
only site offering 1,500 marketing communications processes
fully automated with guides, RFI's checklists, price
guides, calculators, shared notes, plan ratings….

COMPETING: Our business model is low volume high yield.
Since we source entire marketing plans our revenue per
person is high. We will rely on partners for traffic. Our
job becomes building brand loyalty. Because we automate a
process we are involved in the operational stage of an
industry. Therefore our name gets out and spread around the
industry as we help marketers conduct their programs.

PARTNERSHIPS SOUGHT: - Our first strategy is to partner
with sites with large business communities (e.g. INC.com,
SBA.) We then seek partners that can in turn integrate
their vendor network into ours (e.g. EXP.com to be
announced soon.) Finally with process and performance of
every marketing process available MarketIt Right.com is in
a unique position to enter into imaginative unique
partnerships not available to anyone today.


*** MarketMakers http://www.marketmakers.com
Answers from: Jennifer Kammeyer, Acting VP Marketing

UNIQUE SERVICE: We are different by virtue of having input
from 40 high-level marketers from our executive council.
The combination of orginal content, tracking capabilities
and collaboration services sets the company apart. The
original and syndicated content on the site allows
marketing professionals to learn about marketing trends, as
well as helps them find already referenced marketing
suppliers, plus post and find marketing jobs. MarketMakers
services encompass all aspects of high-tech marketing, not
just Web marketers or brand experts.

COMPETING: Marketing is all about networking, so we plan to
take advantage of the fact that marketing is a heavily
networked community.

PARTNERSHIPS SOUGHT: An absolute priority for us.
MarketMakers is looking for leading marketing suppliers to
participate in our One Source partner program. Through
this program, MarketMakers offers users access to marketing
suppliers such as PlaceWare for Web conferencing and
Responsys for direct response email.


*** Magnifi (Pronounced “Magnify”) http://www.magnifi.com
Answers from: Hunter Hastings, CEO

UNIQUE SERVICE: We are a business-to-business service, not
just a Web site. Magnifi is different on three levels: the
only ASP focused on the end-to-end brand management
process, which covers strategy development, planning,
creative development, execution and assessment. The only
service which includes (1) storing your stuff in one safe,
secure, easy to access place. We can [digitally] store TV
ads, print ads, collateral. (2)Collaboratively linking all
team members. (3) linking to other members of the value
chain such as data feeds, execution partners, channel
partners. [Also] the only service that scales globally
for global branders.

COMPETING: We know our marketers! Direct sales force is
our primary channel, with support from Internet advertising
and demonstrations, traditional advertising, direct mail,
PR and other techniques. Our customers sign a monthly
service fee charge and use us exclusively as their
corporate brand management platform.

PARTNERSHIPS SOUGHT: Our partners are in collaboration
(like Placeware), research, business intelligence, creative
resources, execution partners and assessment engines.


*** GotMarketing.com http://www.gotmarketing.com
Answers from: Jackie Lapin, PR Consultant

SERVICE: We’re a virtual marketing department, which will
be built out to include 20-30 different services, the first
of which are Infowatch (a web clipping service) and
Connections (a worldwide directory of marketing service
professionals.) In September we’ll launch Campaigner, a
blast email service. Also, our GotUniversity.com offers
educational content on every topic from start-up marketing
to how to create effective email campaigns.

COMPETING: CEO Terry Dahlback is going on an extensive
speaking tour. Our email newsletter, GotSplash presents
unique educational information in a fun and entertaining
format that goes right to the heart of the topics. Plus
GotMarketing’s about to announce the winner of our contest
for the world’s most expensive walk-on, on TV show Ally
McBeal.

PARTNERSHIPS: GotMarketing’s looking for a partnership with
a printing service; other marketing sites that would
include them in their suite of offerings for their
customers; enterprise partners and anybody else who thinks
there’s value in the connection.


*** BuyerZone http://www.buyerzone.com
Answers from: Sarah Montague, Director of Marketing

SERVICE: BuyerZone.com is an online marketplace that
enables small to medium-sized businesses to research,
compare and buy anything from office equipment to marketing
services. Our unique Buyer's Guides provide visitors with
product and service guidance so that they can make informed
purchase decisions. Our QuoteZone RFQ tool enables
businesses to request a customized quote from our network
of over 15,000 national brand vendors. Our members tell us
that our QuoteZone tool saves them valuable time and money.

COMPETING: We have built a very robust marketing category
that incorporates strong content and nationally recognized
vendors. Our online marketing programs work to drive
traffic to this area.

PARTNERSHIPS SOUGHT: We are actively recruiting partners
that provide the following marketing services: printing
services, direct marketing, corporate gifts and incentives,
telemarketing, web-based marketing, market research and
trade show services.


End Note: Do you think your company should have been
listed too? Email us and let us know. Chances are you’ll
get noted next week and a permanent spot in the guide
online. Email editor@marketingtowebmarketers.com

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