May 19, 2000
Article

Yea/Nay: World Online and Eurythmics

RSS   Free Newsletters  
SUMMARY: No summary available
Sunday Times readers last weekend were given a rare
treat: the new single from the Eurythmics before its
official release date on a free CD glued to the Culture
section. But the real cunning part was the great big
plug for ISP World Online which awaited anyone wanting
to watch the interviews and exclusive live footage
available as CD-ROM content. And what a charming plug,
too – being sold World Online’s no fee, no call-charge
Net access, and their BT-beating telephone service,
whilst being gently lulled by the dulcet tones of Annie
Lennox. There was more, too – the chance to see the
Eurythmics live in Germany, and some ‘huge discounts’ on
chart-topping albums with bol.com and HMV. For those
willing enough to subscribe, of course.

A very well-produced CD-ROM (by Williams Digital Media),
and very definitely a ‘Yea’ for World Online, sponsors
of the Eurythmics’ world tour last year. I’m just not
quite sure what it will have done for the sales of Annie
and Dave’s new single when it’s released in the shops...

Improve Your Marketing

Join our thousands of weekly case study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions