July 30, 2000
Article

Women’s Sites Continue Aggressively Seeking Content Alliances: WorkingWoman.com, iVillage

SUMMARY: No summary available
Starting in August, Internet software host Broad Daylight
and the Working Woman Network will host a new a Q&A channel
on WorkingWoman.com. Designated experts answer visitor
questions on topics ranging from career strategies to
investment advice. Kay Koplovitz, CEO of WWN, views the
content alliance as the best way to attract and retain
businesswomen online and "build brand awareness."

Democracy portal Voter.com and iVillage.com have also inked
a new content alliance. Women seeking relevant news,
profiles and features will find it online and at key
convention locations in Philadelphia and Los Angeles through
interactive kiosks. Nancy Evans, Co-Founder and Editor-in-
Chief of iVillage.com hopes to encourage more women to
"complement their political involvement through our sites."

These deals follow on the heels of the Women.com and
Keen.com Q&A for-fee content partnership that
eMarketingtoHer.com reported on just last week at:
http://www.emarketingtoher.com/sample.cfm?contentID=564
http://www.workingwoman.com
http://www.broaddaylight.com
http://www.voter.com
http://www.ivillage.com


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