Website Upgrade for a Successful Holiday Season
Click here to see larger, printable version of this chart#1. Perpetual shopping carts.
These take many different forms, from simple notes that thereís a product sitting in the cart, to dynamic overlays showing images of the product, price and estimated shipping costs, for example. The relative impact of the perpetual shopping cart is going to vary by execution, but the essential function is universal-it keeps the purchase in the mind of the customer, and that psychological anchor helps guide them back to the purchase.#2. Internal search
Our consumer research suggests that almost 50% of shoppers prefer internal search over traditional menu options and this number naturally rises when they have a specific product or brand in mind. The first priority is to test your internal search regularly to ensure that at the very least, it works effectively. Second is to examine the different business factors that can be used to optimize internal search results. Some marketers use a Ďlast in-first outí method to move inventory, while others use their analytics and database systems to sort products by profit margin. The choices are as broad as your technology and creativity.#3. Enhanced display
A solid performer in our study, year in and year out, it should be noted that often consumers are just as enthusiastic about simply getting many, varied photos of a product. The bottom line is that people want to know as much as they can about a product, and even static images can help. You donít necessarily have to have the latest in 3D...although it certainly brings certain products to life for the user.