Our research finds that 41% of B2B firms have established buyer personae, while 47% of organizations have not. Both groups could benefit from learning best practices to either establish or adjust existing personae as their market evolves, so they can gain greater relevance for their communications strategies.
To discover these best practices we asked organizations which tactics are most effective in developing buyer personae. In this week’s chart, find out the results from more than 1,700 B2B marketers.
Case Study: See the before and after of an entrepreneur’s successful website redesign
Learn the reason behind the changes and discover the transformative impact from using a rigorous process to get there.Get the Details >
The MECLABS Value Proposition Toolbox
Download these 4 tools to help you evaluate and craft your value proposition.Download the Toolbox >
Case Study: How Aetna’s HealthSpire startup generated 638% more leads for its call center
Learn landing page and call center optimization tips from this successful startup within Aetna.Watch the Video >
Create a Sustainable Competitive Advantage
See how customer-first science transforms the way companies achieve a superior position.Watch the Video >
Research-based Lead Generation Swipe File
22 valid marketing experiments to give you ideas for your next A/B testDownload the File >
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