Our research finds that 41% of B2B firms have established buyer personae, while 47% of organizations have not. Both groups could benefit from learning best practices to either establish or adjust existing personae as their market evolves, so they can gain greater relevance for their communications strategies.
To discover these best practices we asked organizations which tactics are most effective in developing buyer personae. In this week’s chart, find out the results from more than 1,700 B2B marketers.
Increase Mobile Conversion Rates
These five free micro classes (each under 12 minutes) apply 25 years of research to help you maximize the impact of your messages in a mobile environment.Get the Course >
Test Discovery Tool
Show business leaders all the results of your testing efforts with this free tool.Get the Tool >
A Model of Your Customer's Mind
These 21 tools and concepts have helped capture more than $500 million in test wins.Download the File >
Research-based Lead Generation Swipe File
22 valid marketing experiments to give you ideas for your next A/B test.Download the File >
Free A/B Test Planning Scenario Tool
This simple tool helps you visualize factors that affect the ROI implications of test sequencing.Get the Tool >
Receive the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.