As social media continues to grow as a popular marketing tactic, we want to learn more about the objectives marketers are targeting with this channel.
We asked more than 3,300 marketers to indicate the most important social media marketing objectives they hope to achieve in 2011. Find out the results in this week's chart.
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Denis Mrkva, General Manager, HealthSpire, a startup within Aetna, shares how he is challenging "best practices" assumptions and generating a big increase in leads in the process.