April 27, 2009
No summary available.
With more than 4 billion mobile subscribers in the world, mobile marketing is a force to reckon with. But it's also one of the most challenging environments for marketers.
This book provides a step-by-step guide to creating dynamic
mobile marketing campaigns. Divided into two sections -
strategy and tools - the book first defines mobile marketing, and then outlines steps for success and tracking results.
Each tool of mobile marketing is examined along with the legal implications involved with undertaking mobile campaigns. This book is a great resource for anyone interested in mobile marketing or improving mobile marketing campaigns.
The author donated five copies for Sherpa to give away. Toss your name into the hat here to try for one.
+ Last week's book offer: These five lucky marketers will
get their own copies of 'It's Not What You Sell, It's What
You Stand for: Why Every Extraordinary Business is Driven by
Purpose' by Roy M. Spence, Jr.:
- Colleen Adams, Resqdebt, Allen, TX
- Bernard Dahl, iWeb.com, Montreal, CANADA
- Joel De Guzman, Intel Corporation, Folsom, CA
- Lori Roberts, Think ROI, Marietta, GA
- Cynthia Whitty, IMI, Ashland, MA
Anyone in the world can win a book giveaway (winners are chosen randomly), but you must be a marketing, PR, or advertising professional to enter. We announce the winners' names every week and ship your book to you via Priority Mail immediately with our compliments.
Authors -- if you've written a book you think we should run in the Giveaway, let us know. Yes, it's a free service. Here's how it works:
Mail one (1) review copy of your book along with official publication date and your contact info to:
Editorial Production Manager
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Warren, RI 02885
MarketingSherpa's editors will look over the book. If it fits our criteria (it's a *real* book that's relevant to experienced marketing professionals) and we think it's a pretty good read, then we'll contact you to get five more copies and schedule it for the Giveaway. Email IrinaM(at)MarketingSherpa(dot)com with any questions.