What is the average length of your B2B sales cycle from lead generation to sales conversion, and how does it compare to the lengths of your peer’s sales cycles in the B2B marketing community?
Check out this week’s chart to view the length of B2B sales cycles, according to more than 1,000 B2B marketers.
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Denis Mrkva, General Manager, HealthSpire, a startup within Aetna, shares what he has learned while leading a team that sells Medicare Advantage plans to older customers.
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