What is the key project element impacting LPO success? Testing! Last week’s chart looked at the percentage of LPO projects that result in a live optimized site. This week, we will look at how testing impacts the success of those projects.
We asked more than 2,600 CMOs the number of website optimization projects they had in each stage of completion, from launch to live site. This week’s chart breaks out those projects based upon their deployment of testing and statistical validity.
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Free Marketing Course
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Project and Ideas Pitch Template
A free template to help you win approval for your proposed projects and campaignsGet the Template >
Six Quick CTA checklists
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Infographic: How to Create a Model of Your Customer’s Mind
You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.Get the Infographic >
Infographic: 21 Psychological Elements that Power Effective Web Design
To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.Get the Infographic >
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