For this week’s chart, we’re taking a look at the targeting and measuring of social marketing objectives, such as increased website traffic, lead generation and sales revenue.
We’ve segmented this chart by social marketing maturity to see which group of social marketers is the most consistent in their tracking.
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In your organization, which channel has the most impact to maintain/increase customer retention?— MarketingSherpa (@MarketingSherpa) January 8, 2018
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