January 10, 2001
Article

Survey Shows British Business Publishers Still Wary of Selling Content via Syndication

RSS   Free Newsletters  
SUMMARY: No summary available
Survey results from Grist Online, an Internet content
consultancy in the UK, reveal that less than a quarter of
Britain's business publishers are distributing content via
resellers and syndicators, although this is common practice
among their American counterparts.

Grist Online claims Brits can add 5-10% to their direct
revenues by syndicating, which would represent a significant
contribution to the bottom lines of publishers operating on
typically thin margins. However publishers may be fearful of
the risks of sales cannibalization. Grist Online hopes to
spread the pro-syndication word with a new report,
"Cannibalization or free lunch?" which is available for free
at the link below.

BTW: how does Grist know so much? Co-Founder Andrew Rogerson,
was formerly in charge of content distribution for the
Economist Intelligence Unit.

Improve Your Marketing

Join our thousands of weekly case study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions