|SUMMARY: We take a break from the norm this week to look at the topic of survey accuracy – considering the role surveys play in marketing as well as presidential elections. Marketers read survey results all the time. But results can be inaccurate – especially outside of professional and academic research. Here’s a primer on how to find the most common flaws in surveys.|
Get the latest research on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Three Takeaways on Customer-centric Marketing from Email Summit 2015 Media Center
Read More »
Email Summit 2015:
Aria Resort & Casino Las Vegas
Learn More »