Organizations recognize social media as a channel instrumental for marketing, communications and sales. However, incorporating social media data with CRM systems, in a way that enables more relevant, customer-driven interaction, can be an extremely complex integration process.
This week’s chart -- based on survey results of more than 3,300 marketers -- looks at the percentage of organizations integrating social marketing data with their CRM systems.
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Infographic: How to Create a Model of Your Customer’s Mind
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Infographic: 21 Psychological Elements that Power Effective Web Design
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