August 29, 2012
Publication Excerpt

Download Your Free Excerpt from the 2012 Lead Generation Benchmark Report

SUMMARY: This complimentary excerpt from the 2012 Lead Generation Benchmark Report offers you an executive summary of our research of 1,915 marketers, including eight marketing charts.
Lead generation is B2B marketing's top challenge. In fact, MarketingSherpa research for the 2012 B2B Benchmark Report found 74% of surveyed marketers reported generating high-quality leads as their key marketing challenge.

The free excerpt for the new MarketingSherpa 2012 Lead Generation Benchmark Report takes a deeper look at lead generation – including budgets, ROI and the relationship between B2B and B2C lead generation – to help you address this marketing pain point.

This excerpt also includes eight charts from this exclusive research, including what CMOs prioritize with lead generation. More than 50% of CMOs reported achieving, or increasing, measurable ROI, optimizing the Marketing-Sales funnel and gaining insight into the target audience as lead gen goals.

Even given these ambitious priorities, 36% of surveyed marketers reported spending less than $20 per qualified lead, and 16%, the next highest percentage, spent between $21 and $50 per qualified lead.

Another chart found in the free excerpt illustrates the value of lead nurturing. Organizations that report engaging in lead nurturing realize a 45% increase in lead generation ROI over companies that do not nurture leads.

Download your free excerpt -- You will not be asked to fill out a form. This is a direct download.

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